Workflow Dashboard Reporting

jknye07

I use HubSpots workflows a ton and viewing their success/failures more easily, like in a dashboard, would be great. I have MQL and SQL workflows that run regularly and also create them for large events we exhibit at and it would be great to more readily see their results and determine which workflows/emails need the most optimization. 

HubSpot Updates
Delivered
September 22, 2025 09:29 AM

Hi everyone! My name is Hallie, and I'm a Program Manager on the CXM Team. This has been delivered since the beta was released last year; you can read more about this feature in this KB. This is currently available for Enterprise customers. 🙂

May 15, 2024 02:17 PM

Hi Everyone,

 

Yesterday we launched a beta for an Analyze Tab for Workflows. As always,I would appreciate hearing any and all feedback for our next iteration of workflow reporting.

 

How we are hoping this will help:

 

Customers need a comprehensive overview of all their automations, coupled with the capability to delve into specific automations, to effectively monitor the impact of automation on their business. These analytical tools will assist customers in easily identifying:
  • The extent to which automation is employed across their business and potential areas for further automation.
  • Performance metrics of automations, including changes in enrollment rates, and comparing enrollment of specific workflows or groups of workflows.
Until now, the sole method for customers to access this information is by monitoring the logs of each individual workflow.

Please go to product updates to join the beta. If you have feedback for the next iteration of the analyze experience please email me directly, or book time with me to discuss! Thank you in advance for sharing how we can better meet your needs! 

Screenshot 2024-05-15 at 4.57.14 PM (2).png
Best,
Jess
jhartnagle@hubspot.com

February 03, 2023 02:53 PM

Hi, Everyone,

Workflow reporting is one of our 2023 product initiatives. I will update
this group when we get closer to having beta access ready. In the meantime,
if you are willing to share more information about your workflow reporting
needs, please contact me directly at jhartnagle@hubspot.com.

Thank you,
Jess

In Planning
October 14, 2022 10:44 AM

Hi, Everyone,

 

Thank you for all your feedback and ideas for Workflows reporting and dashboards. The team is planning updates for Workflows reporting. I will update this thread as we make progress, and get closer to a Beta.

 

Thank you,

Jess

85 Replies
KYong
Member

Similarly, my team is also trying to figure out how many active workflows have each contact. And I agree that it would be great to be able to filter the report based on workflow status (e.g. on/off, completed, etc.)

HAsh
Member

Yes, this is something i am having to work around now and it is very annoying!

ETurner9
Member

Bumping for priority. Would be a super cool feature!

auto-mate
Top Contributor

It's really frustrating not be able to easily view e.g. a list of who has met the workflow goal!

SMcCue
Participant

Interim solution:
Until HubSpot makes it easy to "click-to-view" folks who complete the goals in workflows, I've created a simple list with these filters:

Screenshot 2023-07-06 at 8.58.12 AM.png

 Again, maybe not the desired solution for everyone on this thread, but hopefully helpful to those who NEED the info right away. 

 

Cheers!
Sam

YiRui_Chua
HubSpot Employee

Hi team, ideally, if we can show top level marketing emails metrics within "workflow" reporting - that would be nice. 

For instance, within one workflow, I have three marketing emails. As part of the workflow performance page, it will show the average sent rate/ open rate etc of those emails combined. 

Thank you!

Joshuajm6
Member

Just being able to see how many contacts have gone down the different paths, and being able to export a list of contacts that have reached certain decision points would be very helpful.

apfang21
Participant

Revisiting this in September 2023 - please allow us to utilize the data displayed on workflow performance details as dashboard reports. Maintaining a line of sight on enrollment trends alongside KPIs would be very insightful!

AEdeburn
Member

Being able to see who and where a contact is in our workflows at a high level is a critical need for my company. Big +1 to this.

Farah1
Participant

Any news on workflow reporting? It would be so helpful

AfromWith
Member

Hi @JHartnagle any update on this?

sylvain_pref
Contributor | Partner
SylvainTirreau has left the company 1 year ago
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AcadiaRose
Member

Any updates on this?

AMarsico
Member

Yes please! It would be beneficial to report on workflows and export the data out, which is less time consuming. Also, being able to export out the date and time an email was sent and the date and time for when an email was opened within a workflow would be nice as well.

ElisadePortu
Participant | Gold Partner

Hi, 

it would be very useful to analyze how many contact go through each action. For example we have put at the end of a workflow the action "delete contact".
It would be fundamental to report how many contact are deleted trough the time (monthly, yearly and so on)

KPrecour0
Member

Has there an update on Workflow reporting? Would be great to beable to incorporate better reporting into dashboards, particularly goal tracking.

JHartnagle
HubSpot Product Team

Hi Everyone,

 

Yesterday we launched a beta for an Analyze Tab for Workflows. As always,I would appreciate hearing any and all feedback for our next iteration of workflow reporting.

 

How we are hoping this will help:

 

Customers need a comprehensive overview of all their automations, coupled with the capability to delve into specific automations, to effectively monitor the impact of automation on their business. These analytical tools will assist customers in easily identifying:
  • The extent to which automation is employed across their business and potential areas for further automation.
  • Performance metrics of automations, including changes in enrollment rates, and comparing enrollment of specific workflows or groups of workflows.
Until now, the sole method for customers to access this information is by monitoring the logs of each individual workflow.

Please go to product updates to join the beta. If you have feedback for the next iteration of the analyze experience please email me directly, or book time with me to discuss! Thank you in advance for sharing how we can better meet your needs! 

Screenshot 2024-05-15 at 4.57.14 PM (2).png
Best,
Jess
jhartnagle@hubspot.com
GPalethorpe1
Member

Hi When will it be possible to create reports from workflows, its great you can view and edit the Enrollment over time but it's useless if I can't put it into a report/dashboard for our Senior management. This has been in planning for a long time. Please update us, thanks Gill

AJuhlin
Member

@JHartnaglethis would be very helpful to be able to integrate into dashboards and create reports on - rather than just being able to dig into it individual by clicking into it. This would be helpful to quickly analyze performance and enrollment of workflows all at once. 

R_R
Member

@JHartnagle have there been any updates on the workflows topic? We're also looking for a way to expand on our reporting by including workflows. 
One solution could be by exporting marketing emails' data using API endpoints but even there the most useful endpoint (https://api.hubapi.com/marketing/v3/emails) is missing workflow reference strings.

I have also opened a new idea here. Will look forward to your input! Thanks