WhatsApp Integration

As our organization does a lot of work with Latin America, WhatsApp integration is essential for the growth of our organization. It is a tool that is necessary for any business in Latin America and integration with HubSpot would make our job so much easier. Please consider ASAP!

HubSpot updates
Apr 5, 2017

Whatsapp is the next generation of SMS, AND it is over IP, so it is free.

HubSpot must be able to send Whatsapp messagens ASAP to keep up with the correct communication methods.

The new generation don´t use e-mail anymore, they communicate through instant messaging (Whatsapp, Facebook chat, Line...). Whatsapp is the most popular and does no require "friendship", so should be the next step for HubSpot.

I believe this is crucial for HubSpot future.

96 Replies
Regular Contributor

WhatsApp is being used more and more as a means of communicatoin between our clients and consultants. Is there any timeline on integrating this with HS? Right now all the communication is on individual cellphones and not client records.

Occasional Contributor

This is now a critical feature for communication in most organisations. 

Whatsapp Business now offers API - so this should now be a easy feature to impliment and intergate.

You should be able to send a whatsapp message as easily as you can send a email from Hubspot. 

Occasional Contributor

This difficult times, is critical to keep communication with customers. Whatsapp business API should be already integrated.

This is at stage : "idea submitted ".

New Contributor

Hi @poconnell,


This idea has not been delivered. None of the apps in the HubSpot app marketplace support the WhatsApp Business API to allow for directly messaging clients from the Conversations tab, which is the focus of this thread.


If the app marketplace served our needs, there wouldn't be occasional comments on this topic asking for the feature.

Regular Contributor | Gold Partner

Hi @Eelviny 
We have an integration that works with business API for whatsapp message automation. Please have a look. https://app.hubspot.com/ecosystem/2720327/marketplace/apps/marketing/live-chat/whatsapp-automation-2...

New Contributor

Apologies if I was too hasty; I found the message on the state "delivered" to be extremely unhelpful as it does not explain what has been delivered and how.


@dhirajpandey does your integration allow for incoming messages to the Conversations panel, to provide live messaging with interested leads in the same way as email and facebook messenger?

Occasional Contributor

This needs to be a free feature just like emails - as it is now a critical business communication method.

Regular Contributor | Gold Partner

@Eelviny, HubSpot doesn't have any API for conversations, so we can't have the communication sent to the Conversations. Instead we have created a custom dashboard, which will have the live messaging feature. Soon we will integrate those messages to their HubSpot profiles. That's all within HubSpot.

Regular Contributor | Gold Partner

@Ryang80 How can it be a free feature when WhatsApp charges for per-message like SMS?

New Contributor

Thanks for the info @dhirajpandey. From what I see you're working around the limitations that HubSpot has imposed, and you haven't got everything in yet.


This brings back my original question then: @poconnell how can this thread be marked as delivered when the idea has not been completely and properly integrated? Maybe this thread needs to be split into to sections as right now I see that the idea is quite broad.


Either HubSpot needs to actually do the work to integrate this idea, or needs to enable app makers to properly integrate apps into the system. 


I agree with @Ryang80 in that it should be a properly integrated feature as part of HubSpots offerings, but with the understanding that it can't be free of course. While the work done on apps in the marketplace is really good, I lean toward the former. WhatsApp is, in many places of the world, more prevalent than Facebook Messenger, and this has first party integration.

Occasional Contributor


I didn't realise Whatsapp charge like a SMS, I thought it was free like the personal one as it is web based.

I am going down the route of Heymarket now to see if I can get it to meet my requirments, however, it seems to be very US based, and difficult to transfer to UK style (for phone numbers)

Status updated to: Being Reviewed
HubSpot Product Team

Hi All, @Eelviny


My apologies for miscommunication here. 

I have changed the status of this thread to 'being reviewed'. The Idea for this use case is currently not avaialble, but your ideas have been submitted and we will update this thread with more information soon. 




Status updated to: Not Currently Planned
HubSpot Product Team

Hi All 


Thanks for your suggestions 


Whatsapp integration is not currently planned in our coming cycles, but is something that we may consider in our later plans. We will keep this thread updated on any progress




Top Contributor

Whatsapp is fantastic channel for our customers but really terrible for us.

From a Customer Service perspective - my main concern right now as opposed to Sales - we could maybe consider ditching Whatsapp if there was a way for clients to be notified on mobile that an agent had responded and clicking that notification brought them back to the chat.


This however is obviously a workaround as opposed to a great solution and risks damaging the customer experience.


Combined with fact that isn't good for sales , surprised this isn't a top priority. People have been saying is crucial for years but no movement. I'd really like to see Hubspot step up and build this the way they did the Slack integration and not have 3rdParty trying to hack around the Hubspot imposed limitations.


Hello All,


I would like to endorse the request for an native Whatsapp-Hubspot request.


If it´s possible via third part addons, why not inclue it?


It would be very helpful in LatAm countries like Brazil.

Regular Contributor

Have that integration with WhatsApp, and the ability to have the conversations registered at record timeline would be a game change to my Sales team!