Weighted touchpoints in multitouch attribution reports

[PCleaud]

Hi,

It would be great to be able to assign different weights to touchpoints in the attribution parameters.

For example, a meeting with someone does not have the same impact as an email with someone.

It would great to be able to assign some weights to the different types of touchpoints.

Thanks,

Pierre

[AGunther]

AMEN, I'm desperately searching for how to properly attribute revenue to activities. Them opening an email does not have the same value as attending a trade show.