Our sales team needs to not only review overall preformation results for Sequences, but also create lists that show interaction:
Who opened Sequence email
When opened Sequence email
Who clicked link in Sequence email
When clicked link in Sequence email
Who downloaded content from Sequence email
When they downloaded content from Sequence email
Who forwarded Sequence email
When and to who was Sequence email forwarded
If we want our SalesHub users to use this tool, the above mentioned will show the value of what HubSpot can do. Currently, by not having the ability to segment the data and dive deeper down, we are preventing users of SalesHub from further seeing the cause and effect of this tool.