It would be great to have the ability to include HubSpot video in marketing and sales personalization tokens, to use in automated emails, templates, and sequences (or even in chatflows!).
Video is having a massive impact on sales and marketing activity, and influences purchasing decisions. More and more sales teams are adopting video in their prospecting and nurture workflow, so having the ability to record personal videos and attribute them to a contact, and subsequently include those videos in templated emails and sequences, would be incredible.
From a user's perspective, it could simply be a case of saving a video URL to a contact property. Perhaps integrations with third parties, like Vidyard, could even connect to the CRM to allow a direct selection of a contact, or at least the ability to attribute the email address to a specific video. And as with all personalization tokens, there should be a generic "default".
This would save a lot of time for sales teams who are having to manually embed video in their emails, and for marketing teams who want to bring personal video into their activity.
