Utilize Deal "Object ID" in Salesforce integration
We're really excited about the new Object ID that HubSpot recently implemented. However, the key missing piece for us is to utilize this in the Salesforce integration. Right now, the integration doesn't utilize this ID to dedupe records, so a new, duplicate Deal record is created every time a Salesforce Opportunity is created/edited. Both Deal records then try to sync with a singular Salesforce Opportunity, reverting changes that sales reps made in Salesforce. This is so unmanageable and created so much database "trash" that we've turned off the HubSpot Deal - Salesforce Opportunity connection completely.
Once we know with certainty that deduplication will work for Deals, we can really amp up our use of the HubSpot CRM.