Use workflow to trigger a sequence


I'd like to be able to use a hubspot workflow to enroll (and trigger) a contact into a sequence in the CRM.


I'd like to execute a sequence we've built in our HubSpot CRM when a contact property changes. eg; when contact property is set to 'X' trigger sequence 'Y'

HubSpot updates
Status updated to: In Planning
Oct 7, 2020

Hi Community,


Thank you all for your patience as we reviewed and discussed the ability to "Use workflows to trigger a sequence". We're now planning to develop a solution to solve this need of automated enrollment. We will continue to monitor this board and provide an update once we are in development. 




Sep 26, 2019

Hi Community!


Thanks everyone who has contributed to this thread with comments and upvotes. We've been internally investigating ways to turn this idea into a reality. There are a number of great use-cases for how this could increase your teams efficiency, as well as numeruos potentially unwanted scenarios that we plan to avoid. This has made implementing a seemlingly simple feature to be surprisingly complicated!


If anyone would like to help, it would be great to discuss some of your use-cases, reasons, and ideas for how you would use this feature. I'd also like to share some questions and a few scenarios to get further thoughts and reactions to how we might implement this.  I plan to start setting up some calls in the next several weeks.


If you're interested, please send me a direct message!


- Glen

196 Replies

Strange that this is not available. I've seen something like this setup with Marketo and Salesforce. 


This would be great for form submissions sales follow-up. 


A sales inquiry form is submitted. This triggers a workflow that sends an automated follow-up email, creates a deal, and notifies a sales representative of a potential customer. The workflow then enrolls that potential customer in a sequence that will automatically carry out the initial sales-ready outreach until the potential customer engages with the messages. 

This capability will put efficiency through the roof for my sales team!


We would also love this feature! We can't send emails from a workflow because it won't unenroll a contact when they respond to an email- whereas sequences will. 


any update on this? we would appreciate this feature as well  


Unfortunately despite all the requests still no answer from Hubspot


Yes, please!


Would it also be possible to also have this in reverse? Once a sequence has been completed the contacts are then enrolled into a workflow. 


Would be great if workflows could be created for sales pro. For instance, create a workflow for new contacts created (synced from SF) and auto enroll those contacts into our persona sequences rather than have to do this manually. Automate that entire process.


Right now we wait for account/contacts to sync from Salesforce. Once they come into hubspot we open them up and manually enroll, it would allow us to move faster if this was automatic.
If daily limits are hit in one day in, it just auto picks back up following day. Rolling list kinda thing.

Please do it!!


We figured out a workaround to automatically unenroll a contact from a sequence if they don't respond to an email. 

We are using sequences and contacts can respond by calling us, or even just taking an action without ever resplying to the email. If the contact does either of these things we want to automatically unenroll them from the sequence.


We created a dynamic list for users enrolled in sequences (you could create a static list and add users to that list based on a workflow).

Using Zapier, we trigger the zap based on an event. The zap looks up the contact in Hubspot, filters to see if they are in our target list. If the contact is in the list, the zap automatically create an engagement (eg Meeting) for the contact. Adding the meeting instantly unenrolls the contact from the sequence.

We've tested it and it appears to be working.


Note: A meeting date is required. We jsut used the date/time stamp of the event, but the meeting date needs to be in UTC format. We had to use the zap formatter to change our  date to UTC.


Good luck!


Any more thoughts on this? It would be a huge help to our automation goals. I hate to think I would need to go to zapier or do some other hack to pull this off.


I would like to set up an automated sequence so that when a lead fills out a form, they get pushed into a sales process automatically and will get emails/meeting links, etc from the contact owner they were assigned to. This will take a lot of manual work away from sales people until they get a reply.




THIS IS A MUST. When someone fills out a form on your website, they should be automatically enrolled in a sequence.



we will beta test any time you want!


Smiley Happy


Any updates? Really neccessary!


Would be very nice if this would work.


Need the trigger to make automation truly work well

Status updated to: Being Reviewed
HubSpot Product Team

FYI, Until HubSpot builds this capability, you can use MailShake as an interim method to achieve this result. MailShake connects very nicely to Hubspot through Zapier, and MailShake offers some fairly robust API functionality, too, if you have the capability to utilize it. You can create a sequence in MailShake, and add contacts based on a trigger within HubSpot, and you could equally unenroll from the sequence based on HubSpot activity. 


Just thought I'd share this workaround. Good luck!


Big YES to this idea