Use workflow to trigger a sequence

I'd like to be able to use a hubspot workflow to enroll (and trigger) a contact into a sequence in the CRM.


I'd like to execute a sequence we've built in our HubSpot CRM when a contact property changes. eg; when contact property is set to 'X' trigger sequence 'Y'

HubSpot updates
Status updated to: In Planning
Oct 7, 2020

Hi Community,


Thank you all for your patience as we reviewed and discussed the ability to "Use workflows to trigger a sequence". We're now planning to develop a solution to solve this need of automated enrollment. We will continue to monitor this board and provide an update once we are in development. 




Sep 26, 2019

Hi Community!


Thanks everyone who has contributed to this thread with comments and upvotes. We've been internally investigating ways to turn this idea into a reality. There are a number of great use-cases for how this could increase your teams efficiency, as well as numeruos potentially unwanted scenarios that we plan to avoid. This has made implementing a seemlingly simple feature to be surprisingly complicated!


If anyone would like to help, it would be great to discuss some of your use-cases, reasons, and ideas for how you would use this feature. I'd also like to share some questions and a few scenarios to get further thoughts and reactions to how we might implement this.  I plan to start setting up some calls in the next several weeks.


If you're interested, please send me a direct message!


- Glen

179 Replies
New Contributor

It is the reason we don't buy Hubspit services and are looking for another solution that can fulfill this need.

Occasional Contributor

+1 here too

Regular Visitor

FFS this is literally why I signed up to hubspot. I'm trying to make it so that when someone downloads an itinerary from my website it triggers a sequence through workflow. The options on workflow > email suck as they're just for large email marketing campaigns. How the heck isn't this alread a feature to have a trigger for a sequence rather then having to do it all manually. 

Occasional Contributor

This is something that would be very valuable!

New Contributor

+1 on the need for this feature!!!!

New Contributor

Please let us know when we can expect this.

Regular Contributor | Platinum Partner

Yes, definetely something more than very usefull.

New Contributor

I can see a workflow is triggered by the ending of a sequence as well.

Occasional Contributor

I commented on another idea requesting the same thing, so hopefully Hubspot will see that many people are interested in this. This is possibly one of the largest feature gaps for HubSpot's platform. Considering you can auto enroll a new contact to a marketing email workflow, not being able to auto enroll into a sales sequence makes zero sense to me. 

New Contributor

Thats it,


Would love to be able to enroll a user in a sequence from within a workflow.


This has been asked many times before over the years but I wasn't able to find an idea to upvote, that wasn't already marked as "Solved"


Even though it clearly was not solved

New Contributor

This is not solved,

It's disingenuous of Hubspot to mark this as solved

Regular Contributor

Its 2019. Is this still not a possibility? 

New Contributor

+1 Also need this.

New Contributor

I also need this.

(I would suggest HS go back and un-mark those similar threads marked as "solved.")

For those who are working around this issue, what are you doing instead? (Triggering marketing emails via workflows, batching sequences daily, other.) 


New Contributor

Yes, we really want this too!!

New Contributor

Our team needs this as well!

New Contributor

+1 - need this!

New Contributor

I cant believe this doesn't seem to be available and it is pretty frustrating that it isn't.

Regular Contributor

Just talked to a Hubspot employee at a local Hubspot meetup. They acknowledged this has been talked about for some time, but there is a difference of opinion on if they want to solve this.  They feel it may violate ethical standards because sequences should be "personal". I explained to them that i wante to enroll someone that didn't sign up for my SaaS due to "timing" and put them into a "timing" sequence. They understood the use case and said, "we're talking about it". 


As a hack - I'm playing around with Mix Max which is awesome. I haven't tested it yet fully but looks like you can trigger a MixMax sequence with a Hubspot Webhook. 

New Contributor

Hi Dev team,


Are you all working on a way to trigger email sequences through workflows? 


Sequences are the most powerful tool our team uses in hubspot - the least input to produce the greatest output.  It would be helpful to live in a world where sequences can be triggered automatically from changes in contact properties. 


Is this on the product roadmap in the immediate future?


Thanks for your consideration!