Use workflow to trigger a sequence

I'd like to be able to use a hubspot workflow to enroll (and trigger) a contact into a sequence in the CRM.


I'd like to execute a sequence we've built in our HubSpot CRM when a contact property changes. eg; when contact property is set to 'X' trigger sequence 'Y'

HubSpot updates
105 Replies
New Contributor

I think this beta feature might be what people on this thread want:

Occasional Contributor

Good find netsquire - that does look like a good feature but unfortunately I belive it won't do what many of the people in this thread are asking for. Follow-up emails on forms are great for people that have filled out a form, but for other contacts we still need to manually go through and add every single one to a sequence and there's no way to automate that, unless you want to stick to marketing-only emails, which don't fit the use-cases well that sequences can.


Hubspot have been igorning this for a while... it sounds like they just don't want this functionality for some reason but they haven't elaborated as to why, despite many users asking for it. We're just looking at moving our outreach efforts outsude of Hubspot becuase it's not scalabale for us without automation for sequences for the SDR style outbound emails we do. Which of course significantly lowers the value of Hubspot to us as we scale because ideally we want everything in one place.

New Contributor

I would really, really like this functionality.  I don't know why it does not exist.


A trigger starts a sequence.  Why is this so hard? 




New Contributor

It is a pity that the adjustment in hte form-sequence doesn't allow you to add a document, like you can do on emailtemplates.

Now you only can send a confirmation but still connot use it as a way to receive a document.

New Contributor

This is essential if we are going to extend automation into the sales process.  Need to be able to send 1:1 email based on activity to save sales person time.