Use Topic Cluster Views / Influence as List Criteria
In planning and executing topic clusters, much time and thought is put into developing the cluster and gradually adding URLs to the SEO/Topic Cluster tool in HubSpot for tracking purposes.
Sometimes we might want to use a visit to a topic cluster to enroll someone in a Workflow, or to add them to an audience in the Ads tool. This could be done if Topic Clusters were an option in the Active Lists filter criteria.
It might be good to select criteria based on:
viewed topic cluster ____
acquired by topic cluster ____
last converted by topic cluster ____
has not viewed/converted by topic cluster ____
One use case might be the need to retarget someone who viewed a blog post included in a topic cluster on Facebook with other content in that cluster, or inviting them to download a ebook or other gated resource. Similiarly, we might want to deliver content via email based on topic cluster influence, or update a possible product interest based on content viewed.
Currently this in not possible. The workaround is to add each URL to the list criteria, URL by URL, duplicating the work already done in the Topic Cluster tool. Using "viewed Topic Cluster. Adding this would remove unecessary work and re-inforce the value of the topic cluster tool and approach.
