The only way to add native subtitles to LinkedIn and Facebook video uploads, is by either
Posting directly from LinkedIn/Facebook, skipping HS
Hard-coding your subs into the video, then posting through HS
Since the user experience on LinkedIn and Facebook is far superior with native subtitles rather than hard-coded ones, we now post directly through LinkedIn and Facebook instead of HubSpot social.
Uploading caption files alongside videos would be very valuable for us, as it would allow us to post through HubSpot and have proper insights and metrics.
I completely agree with all of the above - it's a real problem not being able to at SRT files at the ad creation stage and a pain having to hard code subtitles into the video file itself - old school!
Because of ADA requirements any business or non-profit that is a title III entity (serving the publis such as hotels, restaurants, hotels, theaters, shops, etc.) must have closed captions with any video. The fines for this can go up as high as $75,000 for the first violation. This makes HubSpot video impossible to use for any of these non-profits or businesses.
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