HubSpot Ideas

polle

Upload subtitles to social videos

The only way to add native subtitles to LinkedIn and Facebook video uploads, is by either

  • Posting directly from LinkedIn/Facebook, skipping HS
  • Hard-coding your subs into the video, then posting through HS

Since the user experience on LinkedIn and Facebook is far superior with native subtitles rather than hard-coded ones, we now post directly through LinkedIn and Facebook instead of HubSpot social.

 

Uploading caption files alongside videos would be very valuable for us, as it would allow us to post through HubSpot and have proper insights and metrics.

16 Replies
victoriaharkes
Contributor

It would be incredibly helpful to be able to upload subtitles for all videos in Hubspot, both those pushed out to social, and those on Hubspot Landing Pages.  Not only is it a bad user experience for visitors in general, but it is a huge roadblock in creating a fully accessible experience, not too mention the SEO implications.  

NWheatman
Member

It would be great if we're able to upload SRT files alongside videos in HubSpot so we can be posting everything in one place. Currently, our users are having to post videos directly through LinkedIn, skipping HS & not being able to schedule the posts in advance. 

Amelia_W
Member

This would be invaluable - given the research [that even HubSpot has on this] - we all know that including cc on videos shared on socials is a MUST HAVE in present times. And viewers like the option of including or excluding it themselves. 

It's all about the inclusivity: https://blog.hubspot.com/marketing/srt-file

 

JdeRocquigny
Participant

I completely agree!

tcxen
Contributor | Platinum Partner

This is essential - keen to see the ability to include .srt files along with a video to be posted through the HubSpot Social tool.

EstB
Participant

This is an absolute essential from an accessibility perspective - not being able to do this means we cannot use Hubspot videos to provide accessible content to our customers! Hubspot, please look at enable captions in Hubspot video!

AKohlert
Member

Totally agree - video subtitles are an essential. If the subtitles are directly included in the video file they won't fit as well as if inserted as a SRT file. Right now it's a tradeoff between insights and accessibility which shouldn't be the case. We're also keen to see the ability to include .srt files along with a video to be posted through the HubSpot Social tool.

johnhenry
Contributor

No brainer, must have considering this is a Marketing platform.

KPolitte-Corn
Member

Big pain point. Would also like the ability to pull from Vidyard videos vs. the HubSpot video library.

serserser
Member

This is a huge pain point for us right now and is already making us reconsider our choice of Hubspot for our marketing efforts considering the cost of the platform.

 

Native subtitles are an essential, basic feature for video accessibility. Burned-in/hard-coded subtitles are better than nothing but still not enough for accesibility purposes. All professional video publishing and social media platforms have had native subtitle features for years.

 

If you have a video-centric/video-first content strategy in 2022 this means that right now Hubspot's social media publishing/scheduling and CMS in terms of video hosting has zero value for you as you'll have to manually publish your videos on each platform to upload your subtitle files natively as polle mentions (thus missing a bunch of metrics as Hubspot only logs them for posts you've scheduled through the platform), and Hubspot's own video hosting for the CMS hub is very, very barebones and doesn't have native subtitle features either (so you either burn-in your subtitles or rely on a different video hosting provider any way).

JBurke
Participant

We recently made updates to our website to make it more accessible, and we have started adding more videos as well. I was shocked to see that there are no caption options in HubSpot video. This is a huge oversight.

SGagnon
Member

This would be a great feature to have !

RBragg
Member

This would be a tremendous asset for accessibility purposes. 😁🌐

Hansen-Hunt
Member

This is a must-have, please prioritize this HubSpot team.

BWeinberg
Member

I second this thought. It would be great to be ADA compliant (which isn't just about compliance, it's the right thing to do) without sacrificing the analytics we get from HubSpot...

Currently, the only way to do it is to post a video directly on a social channel with the .SRT file. Doing so, however, means the analytics from those social posts do not flow into HubSpot and are lost. 

 

Please consider this.

NScinta
Member

This would be great. I agree with what the poster said above as well, it would make using HubSpot a lot more intuitive!