HubSpot Ideas

LauraByrne

Unsubscribe report - capture date of unsubscribe

The Unsubscribe report only gives you the email address and a true/false statement but not when the person took that action.  The information is captured at the individual contact level but doesn't feed into a larger report.  Currently, you have to look at every contact, note down the unsubscribe date and maintain this manually yourself, which is not ideal.  To take it a step further, it would be good if the report could also include the name/title of the communication that caused the person to take the unsubscribe action.

3 Replies
LGroccia
Participant

I agree! I think that having a better understanding of when/why someone unsubscribed would be helpful.

Jnix284
Most Valuable Member | Diamond Partner

Being able to see unsubscribes by date would be very helpful for building a range of reports, including which email send triggered the unsubscribe.

AVChrista
Contributor | Elite Partner

We need this functionality. Without it, we cannot truly tell how much a marketing list is growing...sure, we can see the list grow in size, but does it really grow if you had an equal amount of unsubscribes in the same time frame?