HubSpot Ideas

LauraByrne

Unsubscribe report - capture date of unsubscribe

The Unsubscribe report only gives you the email address and a true/false statement but not when the person took that action.  The information is captured at the individual contact level but doesn't feed into a larger report.  Currently, you have to look at every contact, note down the unsubscribe date and maintain this manually yourself, which is not ideal.  To take it a step further, it would be good if the report could also include the name/title of the communication that caused the person to take the unsubscribe action.

1 Reply
LGroccia
Participant

I agree! I think that having a better understanding of when/why someone unsubscribed would be helpful.