UTM Parameters for Emails

So currently, these source and medium utm parameters in email tracking are non-editable as they're defined by the system. It would be nice to be able to change them to match my company's internal analytics team's system. 

HubSpot updates
6 Replies
New Contributor

I am looking for the same! 

New Contributor

Completely agree! I don't want to have to constantly look up email IDs to know which emails are performing best - why can't we set this data in the email UI while we're creating the rest of the email and assigning campaigns? Or even just add our own desired link append with all defined data right in that screen? They already have the URL builder - just put it in the email screen to apply to all links within that email!

New Contributor

yes please this should be a given in 2019

New Contributor

Completely agree.


Campaigns I can live with, but I really want the UTM builder to overwrite the automation for utm_content instead of looking at a list of ID's.


We need more than 1 item to identify links, that was the point of UTM anyway!

Regular Contributor

Yes, being able to set all of the UTM values on the email builder level would be great instead of having to add them to each link. Marketo allows you to do this with tokens, Act-On has fields on the settings tab, etc.


Additionally, an option that if the utm doesn't exist in the URL then Hubspot can add the default. This way if I am using a custom utm_content, I don't have to add all of the other variables and Hubspot can automatically add medium, source, campaign, etc.

New Member

I can't believe this isn't already a feature! PLEASE add this! Specifically, it's super frustrating to see email numbers in Google Analytics versus a title or a custom value. To present my reports, I have to go through individual emails and find the numbers to cross-reference with the report. Please make it so the defaults can be customized (without having to create custom tags for every link).