UTM Link Tracking of Clicks and Form Fills
We recently created a Tracking URL in Hubspot in the hopes of getting insights on the programs we're launching the UTM link for. UTMs are often used to track the performance of campaigns and content. What's currently being provided as a UTM feature doesn't give enough context into how our program is performing--we have no insight to who these people are and if they took action on the page they visited.
From what I understand, it would be helpful to not strip UTM parameters from visited URLs on contact records. If providing this as a searchable value, we can, at a minimum, have the ability to search for contacts related to this activity and/or create workflows that can sync contacts (who visited the UTM link) into our CRM tool.
At a very minimum, is it possible to update Tracking URL functionality in Hubspot to be reportable (with UTM parameters)?