Typeform Integration (Native Integration to Logic Based Question Asking Form Platform)
We used the HubSpot's persona tool built on Typeform. This was my first experience with Typeform. It is a great platform for quickly building logic based forms that are asked in one-by-one question style. If you have never experienced it, try it here: HubSpot Persona Builder
The platform has many features that are desirable. It has a great mobile experience and Typeform seems to have a good sense of design. We have used this platform to build out complex question asking forms. Things like quote forms and persona building process like above.
I am looking for this to be a native integration because of cookie tracking. Right now when you send a lead thru a Typeform it does not move the Hubspot cookie thru the Typeform process... synced via Zapier.
Currently today you can sync a lead that goes thru a form back to HubSpot via Zapier. Learn how to here: Typeform to Zapier to HubSpot
Our Current flow...
New Lead to ->
- Other blogs
-> New Website Visitor -> Hubspot COS Site -> [Embeded] Typeform (new lead collected) -> Zapier -> Back to Hubspot (new lead in contacts)
The problem with this is that I have no idea what the "new lead" did prior to hitting the Typeform. HubSpot's customer journey in the contact record just shows them starting engagement with us at the Zapier sync.
Where this really breaks down is that when we look at lead sources in HubSpot all of these form submissions thru Zapier, they look like they come from Offline Sources. For one of our clients, we use Typeform to get quote requests for sheds. But we can't tell where the lead came from when the customer started the journey on our site because it doesn't marry up the HubSpot Cookie Tracking with the "new lead" that get's generated because of the Typeform/Zapier sync. So we don't know what things that we are doing as an agency are winning for our customer.
So I am making a case that HubSpot builds a relationship and a native integration with Typeform. We all know that you can't do any more than one level of logic-building with the HubSpot forms tool today. So it forces us to choose other tools like Typeform, Formstack, etc... to do that logic building. I see that it would be well worth HubSpots time in building this relationship/integration like they have done for Formstack (this tool works at bringing the cookie thru the process, however, it is a different style form tool) in the past.