Each new advertising network we support requires ongoing maintenance which cuts back on our ability to build net new advertising functionality in HubSpot. We've tried to prioritize the advertising networks (Google, Facebook, and soon LinkedIn) where the vast majority of our customers spend the vast majority of their advertising dollars. We have no current plans to support Twitter, but we will continue to evaluate based on customer feedback via this and other channels as well as data on where our customers are actively advertising.
As a dev myself, I honestly appreciate the compexities in maintaining a large library of connections, particularly when they keep changing, particularly with Twitter APIs.
Still, Hubspot is positioning itself more and more as an end-to-end tool, correct? And the price attached to added modules are usually more expensive than external solutions. Which, fair enough, we pay extra for the native integration.
But then every single integration we are forced to "do manually" lowers the value of the Hubspot subscription and actually pushes us away from Hubspot.
Twitter Ads in 2021 are the norm for the majority of digital marketing teams. While I have no visibility over the kind of feedback Hubspot receive, I know for a fact that 99% of my digital marketing peers use Twitter Ads.
Twitter is such a rising platform and highly relevant in 2021. See the impact it has on the world where politicians use it as their main channel for communication - some in a bad way, some in a great way, some aren't even politicians 😉
Will you also figure out to support the new lead ads from Google Ads? They are in beta but a connection like the the lead gen ads from Facebook and LinkedIn would be a great addition.
"We are in the B2B market. Our main focus is AI and Data. Most of the decision makers we are targeting use twitter to inform themselves."
@SebUrios : Thanks for the insight. In which country/countries are you active? Asking because there could be a difference in marketing depending on language as we are on the German market
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