Track impact of PPC campaigns on "decision" journey advertising
According to the buyer's journey, there are three stages, and the final stage is the "decision" stage.
PPC should be used to retarget our prospects that are at this stage with material that helps them to make their decision.
At the moment, there is no way in Hubspot, to track the impact that our social media campaigns have on helping prospects make a decision at this stage.
This is because we cannot use we can not Social data in custom reports
It would be great if we could - so that we could embrace marketing reports with the 'buyers journey' model properly.
