Tools to Manage Email Frequency
It would be great if Hubspot could create a tool that would allow us to manage email frequency more easily. If we send too many emails to people, they will unsubcribe. Plus, people want to feel in control of their relationship with us. Maybe they wouldn't unsubscribe if they could limit emails to once a week/month. As an example, here's an option Land's End gives users to modify their email preferences:
We have many contacts on multiple lists, and sometimes we send six emails a day. Right now we use a time-consuming workflow to cap our email sends to two emails/week per person for certain brands. The downside of this is that we can't schedule emails out ahead of time and have to manually put lists through the workflow. Plus, as mentioned above, contacts have minimal control over their own inbox other than completely unsubscribing from specific email types. I asked Hubspot if there is a better way, and the other way recommended is to add criteria to a smart list that the email send date is before last week. I'm not sure if this would work for us. But we will look into it.
If we could manage email frequency more easily, we could also do more automated emails without the fear of overloading the same people.
Please let me know if this is a possibility or if there are other approaches/systems we could use that would save us time and allow us a more hands-off approach.