My team is planning to start posting to Threads and the ability to queue posts will be critical to us. The platform is growing as Twitter declines and will be an important platform for us.
With the rapid rise of anti-Semitism on Twitter, HubSpot should cease integration with that platform and add Threads. especially as there are already links to Facebook and Instagram.
Can you tell me when Threads is integrated to Hubspot? It would be a very useful tool for us, as we're considering to start working with this social network. Thank you!
Hootsuite just added functionality for Threads! At a previous social HUG livestream I believe the answer for why Threads wasn't integrated was that an API didn't exist... Well... Now it might? Would love to be able to schedule and report on this platform for our clients!
+1 to @Sburk017's comment. Jesse Chen of Meta posted this update on Threads today:
Over the past few months, we’ve been building the Threads API to enable creators, developers and brands to manage their Threads presence at scale and easily share fresh, new ideas with their communities from their favorite third-party applications. The API currently enables users to authenticate, publish threads, and fetch the content they posted through these tools – and soon, we will enable reply moderation and insights capabilities.
We are now testing with a small number of partners — grabyo, hootsuite, socialnewsdesk, sprinklr, sproutsocial, and techmeme — as well as a few independent developers. While we will limit access to the Beta at this time, we hope to make the API broadly available by the end of June.
I dont think HubSpot can do anything about this until Threads opens up an API. Meta has been saying they are going to open it up, but it hasn't yet. Most social publishing platforms are promising Threads support soon, but its all pending Meta's roadmap.
It looks like Meta has opened the API - Sprout Social has access to post to Threads now. Would be great to see someone from the HubSpot Social team comment on this. X (née Twitter) is a wasteland these days—just a bunch of adult content and echo chambers. Threads has the most potential at the moment (though if everyone truly taps into the fediverse then BlueSky, Mastodon and Threads should all integrate).
Anyway. It's time. Hootsuite has it. Sprout Social has it. Let's go HubSpot!
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