The ability to create custom object record in workflow

[danmoyle]

With HubSpot workflows, it's easy to "create record" and choose standard objects. It would be great if we could choose our custom objects there, too. Thanks! 

[SteveHTM]

And adding to this idea - wouldn't it be create to be able to add an association label to the record creation step! The limitation is a significant hole in the functionality.

[dtavenues]

Unless I'm misunderstanding your question, this is currently possible and we make use of the functionality:

In a wrokflow choose "Create Record" Step, and use the "Type of Record to create" drop-down to. choose a Custom Object.

[SteveHTM]

Yes - the excellent integration of custom objects is again illustrated here. But the lack of adding association label options is headscratching!