The Ability to A/B Test HubSpot Site Pages

Right now you can A/B test emails, landing pages and CTAs. These are all awesome but leaving the core pages of a website without the ability to A/B test is simply just sad. What if a CTA change on the home page made a 2% uplift in main service sales. What if adding 3 different testimonials gave a product a 4% lift. Well, we will just never know… Until HubSpot implements A/B Testing for Website pages.

25 Replies
Doylejg3
New Contributor

Ditto this.  I'm very interested in A/B testing my site pages.  Don't understand why this feature wouldn't be included.

nick-gat
Occasional Contributor

Also would like to see this functionality included.

hjelmqwist
Occasional Contributor

I agree :-)
This should preferably also be appliable for the different modules within the design tool.

To be able to A/B test different variations of headlines to see which headline that gets the most traffic to inbound links or different color schemes of sections would be a great tool to analyse in detail on what really triggers the Buyer Personas.

 

The same testing that applies to CTAs should work with Rich Text, Headline, Sub Headline, Custom HTML and Custom Hubl modules.

jonazkumlander New Contributor | Platinum Partner
New Contributor | Platinum Partner

agree!

Thoralf
New Member

+1!

CarinaCC
New Member

Agreed!

Clodagh
New Member

Agree

nick-gat
Occasional Contributor

Does Hubspot read these ideas or is it a echo chamber?

hjelmqwist
Occasional Contributor

@nick-gat - I hope they do. I'm sending my collegues to Inbound 2017 with a mission to get this request out in the open and directly to the people in charge.

Doylejg3
New Contributor

I think they do.  I'm going to give them a little credit.  I don't think this should have ever been a limitation but to their credit, after I posted in this forum, about a couple months later, they reached out to interview me about what specifically I was after.

 

I was told they're giving the feature strong consideration but were trying to determine use cases.  She said I'd probably see it added at some point.