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Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

HubSpot updates
Targeting possibilities for Social Media postingHubSpot Product Team
uma semana atrás

@eguillard - still in planning. I promise I'll update this thread when we've got a beta for you all to play with!

Targeting possibilities for Social Media postingCommunity Manager
changed to: Needs Detail
uma semana atrás

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

Targeting possibilities for Social Media postingCommunity Manager
uma semana atrás

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

Targeting possibilities for Social Media postingHubSpot Product Team
changed to: In Planning
uma semana atrás

Hi all! Thanks for all of the feedback on this one. Could you help us build the best feature for you by answering a few quick questions? (It will take you less than 3 minutes and we'll build a better feature because of it) 

 

https://docs.google.com/forms/d/e/1FAIpQLSeizVoUa0ybohjdZ9D48A7ET4NyxhfVHSLXsMzpYhCWo2MMXA/viewform?usp=sf_link

 

Targeting possibilities for Social Media postingHubSpot Product Team
uma semana atrás

Thanks all for the love for this idea. It's on our backlog but I don't have a timeline to share for you.

Targeting possibilities for Social Media postingCommunity Manager
uma semana atrás

Hey @vernierd that's great to hear, please do send all interested parties from your HUG to this thread to vote!

We were unable to migrate votes from UserVoice to this platform, however we did record them and they will be taken into account. I'll see if I can find this number for you - stay tuned!

Targeting possibilities for Social Media postingCommunity Manager
uma semana atrás

Hello @RDJ72 @troelsfeodor @vernierd @Buxert I can confirm that this is a feature both HubSpot's social and localization product teams are evaluating but that at this time HubSpot does not have an ETA / development roadmap. Rest assured this does not mean that HubSpot is declining to build this feature, but that the product teams are in the process of quantifying demand, understanding the use cases / roadblocks / goals of users and determining how this could fit in with the overall roadmap of the Social product. 

 

The more votes this idea receives the better product management teams are able to quantify demand across HubSpot's user base. I also wanted to let you know that on our previous Ideas Forum this feature had a lot of votes that have also been recorded internally and taken into account. The comments and examples above are incredibly helpful - thank you. 

 

The status of this idea was previous at 'In Planning' and I sincerely apologise that this was an administrative mistake on my part. I am the process of evaluating how Status labels are used / could be improved - and I would love if you could send me your feedback directly. 'In Planning' means a feature is going to be built within the next quarter (that is not the case for this feature) but I am considering introducing a label e.g. 'Evaluating' that better communicates the status of the feature. 

 

Please feel free to reach out to me directly if you have any further questions, concerns or feedback - again I apologise for my previous miscommunication on this thread. 

 

Thanks all. 

Targeting possibilities for Social Media postingCommunity Manager
changed to: Idea Submitted
uma semana atrás

49 Comentários
Julianagrunwald
Principal conselheiro

We are experiencing the same problem. I'd really love to know when the feature is available Smiley feliz

RDJ72
Occasional Contributor
This is extremely important for our organization as well, as otherwise the teams will not use Hubspot for Facebook and LinkedIn. We target all our postings. @roisinkirby - do you have an indication of the delivery of this tool now it has the status 'planned'?
mzimmerman
Principal conselheiro

A lot of our social media accounts have a global audience. When we share any data points on these channels or link to any research, we need to ensure the information we are sharing is targeted at the countries the data is originating from. So this feature is vital for us to have in order to start using HubSpot to manage our social media accounts.

Community Manager
Community Manager
Status atualizado para: Needs Detail

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

Julianagrunwald
Principal conselheiro

Hello @roisinkirby! No problem. The languages we need the most are Portuguese, Spanish and English.

Can you please let us know when it will be released?

Regards,

RDJ72
Occasional Contributor

Hi @roisinkirby. We are not only looking at langauges, but to all targeting capabilities that Facebook and LinkedIn are offering. Location, age, gender, etc. 

See screenshots below on how it looks in Hootsuite - who are supporting the message targeting - for both Facebook and LinkedIn:

 

 

Screen Shot 2017-04-28 at 3.45.53 PM.pngScreenshot Hootsuite Facebook targeting

Screen Shot 2017-04-28 at 3.53.54 PM.pngScreenshot Hootsuite LinkedIn targeting capabilities

RDJ72
Occasional Contributor

Hi @roisinkirby

Community Manager
Community Manager

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

troelsfeodor
Conselheiro estimado

We use a single Facebook page where we post in multiple languages (which is quite common). To do that we use FB's "Audience Restriction" feature when posting.

This means we're unable to use Hubspot for publishing to Facebook which is a shame because we would like to make use of the content calendar and everything else in Hubspot social.

Can you add the ability to use the audience restriction?

RDJ72
Occasional Contributor

Hi @roisinkirby, do you have an update from the Product Team yet?