Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

HubSpot updates
Jun 13, 2019

@eguillard - still in planning. I promise I'll update this thread when we've got a beta for you all to play with!

Status updated to: In Planning
Feb 15, 2019

Hi all! Thanks for all of the feedback on this one. Could you help us build the best feature for you by answering a few quick questions? (It will take you less than 3 minutes and we'll build a better feature because of it)


Jul 10, 2018

Thanks all for the love for this idea. It's on our backlog but I don't have a timeline to share for you.

Status updated to: Idea Submitted
Sep 20, 2017

Jun 2, 2017

Hey @vernierd that's great to hear, please do send all interested parties from your HUG to this thread to vote!

We were unable to migrate votes from UserVoice to this platform, however we did record them and they will be taken into account. I'll see if I can find this number for you - stay tuned!

Jun 2, 2017

Hello @RDJ72 @troelsfeodor @vernierd @Buxert I can confirm that this is a feature both HubSpot's social and localization product teams are evaluating but that at this time HubSpot does not have an ETA / development roadmap. Rest assured this does not mean that HubSpot is declining to build this feature, but that the product teams are in the process of quantifying demand, understanding the use cases / roadblocks / goals of users and determining how this could fit in with the overall roadmap of the Social product. 


The more votes this idea receives the better product management teams are able to quantify demand across HubSpot's user base. I also wanted to let you know that on our previous Ideas Forum this feature had a lot of votes that have also been recorded internally and taken into account. The comments and examples above are incredibly helpful - thank you. 


The status of this idea was previous at 'In Planning' and I sincerely apologise that this was an administrative mistake on my part. I am the process of evaluating how Status labels are used / could be improved - and I would love if you could send me your feedback directly. 'In Planning' means a feature is going to be built within the next quarter (that is not the case for this feature) but I am considering introducing a label e.g. 'Evaluating' that better communicates the status of the feature. 


Please feel free to reach out to me directly if you have any further questions, concerns or feedback - again I apologise for my previous miscommunication on this thread. 


Thanks all. 

May 4, 2017

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

Status updated to: Needs Detail
Apr 27, 2017

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

73 Replies
Occasional Contributor | Platinum Partner

Ok @jacquimalis! Thanks for the answer. Hope it will be available for LinkedIn really soon too. 

New Contributor

Hello, do you have some news about this topic ? We need country targeting for our LinkedIn Company page posts. This is an essential functionality for large companies.  Thank you !

New Contributor

Any update here?

New Contributor


Any update ?


Thank you.

Occasional Contributor

Can't wait to get an update on LinkedIn geo-targeting from HubSpot. 


New Contributor | Gold Partner

Be able to target audiences on LinkedIn would make life much easier! Currently using multiple tools for social, which is not ideal.

New Contributor

Hello Hubspot,


could you give an explanation why this feature is NOT working, if there are some other tools making this possible?


Best regards


HubSpot Product Team

Hi everyone,


Thank you all for your feedback. 


Quick update, our team has Linkedin post targetting on our radar as a feature we want to complete, however, this will not be delivered in the near feature. We are currently working on our code base to be able to support this feature. 


We will keep you posted, and thank you for your patience.

Occasional Contributor

😩ohh no - this feature would be so helpful to us. Hope you can push it further up in the priority list.  

HubSpot Product Team

@LFerrer Hi Luciano, can you please reach out to our support team with your specific issue, and our engineering team can take a look. Thank you!

New Contributor

Hi @jacquimalis 

This is the answer of the support team:

The Product Team is working to create a feature for LinkedIn post targeting; however, since the feature doesn't already exist there isn't an immediate resolution for your goal. At this time, the best I can recommend is to continue looking at the Community post so that you can see updates about the feature's progress."
This is not helping...
HubSpot Product Team

@LFerrer understood! To clarify this feature is working as designedbut it has only been created for Facebook. Per my comment above, Linkedin retargeting is on our radar, but we have infrastructure work that needs to be completed as a foundation for this feature. Thank you for your patience!

New Contributor

Hello @jacquimalis, do you have any new information concerning this topic? this functionality is highly awaited, thank you in advance 😊