Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

HubSpot updates
Targeting possibilities for Social Media postingHubSpot Product Team
Friday

@eguillard - still in planning. I promise I'll update this thread when we've got a beta for you all to play with!

Targeting possibilities for Social Media postingCommunity Manager
changed to: Needs Detail
Friday

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

Targeting possibilities for Social Media postingCommunity Manager
Friday

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

Targeting possibilities for Social Media postingHubSpot Product Team
changed to: In Planning
Friday

Hi all! Thanks for all of the feedback on this one. Could you help us build the best feature for you by answering a few quick questions? (It will take you less than 3 minutes and we'll build a better feature because of it) 

 

https://docs.google.com/forms/d/e/1FAIpQLSeizVoUa0ybohjdZ9D48A7ET4NyxhfVHSLXsMzpYhCWo2MMXA/viewform?usp=sf_link

 

Targeting possibilities for Social Media postingHubSpot Product Team
Friday

Thanks all for the love for this idea. It's on our backlog but I don't have a timeline to share for you.

Targeting possibilities for Social Media postingCommunity Manager
Friday

Hello @RDJ72 @troelsfeodor @vernierd @Buxert I can confirm that this is a feature both HubSpot's social and localization product teams are evaluating but that at this time HubSpot does not have an ETA / development roadmap. Rest assured this does not mean that HubSpot is declining to build this feature, but that the product teams are in the process of quantifying demand, understanding the use cases / roadblocks / goals of users and determining how this could fit in with the overall roadmap of the Social product. 

 

The more votes this idea receives the better product management teams are able to quantify demand across HubSpot's user base. I also wanted to let you know that on our previous Ideas Forum this feature had a lot of votes that have also been recorded internally and taken into account. The comments and examples above are incredibly helpful - thank you. 

 

The status of this idea was previous at 'In Planning' and I sincerely apologise that this was an administrative mistake on my part. I am the process of evaluating how Status labels are used / could be improved - and I would love if you could send me your feedback directly. 'In Planning' means a feature is going to be built within the next quarter (that is not the case for this feature) but I am considering introducing a label e.g. 'Evaluating' that better communicates the status of the feature. 

 

Please feel free to reach out to me directly if you have any further questions, concerns or feedback - again I apologise for my previous miscommunication on this thread. 

 

Thanks all. 

Targeting possibilities for Social Media postingCommunity Manager
Friday

Hey @vernierd that's great to hear, please do send all interested parties from your HUG to this thread to vote!

We were unable to migrate votes from UserVoice to this platform, however we did record them and they will be taken into account. I'll see if I can find this number for you - stay tuned!

Targeting possibilities for Social Media postingCommunity Manager
changed to: Idea Submitted
Friday

49 Replies
JuWi
New Contributor

Hi,

to us it is really important to create one post with different languages.

Since we want to write  the English versions of our post by ourselves, so not all users see a German post and have to click on translate. You´ll never know how good the translation is, thats shown then. If I set up a post directly on Facebook, I can add to the original post another language and Facebook shows  users the post in their language.

We really need that feature in Hubspot aswell, otherwise I can´t use Hubspot anymore to monitor my posts.

Here you cann see the possibilities on Facebook.Screenshot facebook post DE_EN.PNG

HubSpot Product Team
HubSpot Product Team

Thanks all for the love for this idea. It's on our backlog but I don't have a timeline to share for you.

matteocloudnova
Regular Contributor

Definetly a priority for any agency that operates outside US territory.

Please make it happen!

silehmann
New Contributor

Also critical for us. Can you please share a timeline for Social Media Targeting?

silehmann
New Contributor

Just found out that falcon.io seems now able to provide LinkedIn Targeting for:

  • Geographic location
  • Language
  • Industry
  • Company size
  • Job function
  • Seniority

https://www.falcon.io/help/publish/target-linkedin-posts/

 

To me, that looks like LinkedIn opened up its API for targeting. 

https://docs.microsoft.com/en-us/linkedin/marketing/integrations/community-management/shares/share-a...

 

christinadube
New Contributor

We are in need of this functionality too. We are a global orgnization with the need to geo-target and post in various languages. It would be a great add from Hubspot as the only tool on the market we can find to do this is Hootsuite - and it's really expensive. It would not only be a good add to the existing platform, but it would fill a niche need too. 

emelie
Occasional Contributor

Also need this functionality for our customers!

acrawford
New Contributor

Yes! Do this please.... We want this because we have a global account and we want to target our regional facebook users.

InviseAgency
Occasional Contributor

Super relevant idea. Totally neccesary! 

LauraFere
New Contributor

Hi @roisinkirby We would like to post in multiple languages through HubSpot, when will this feature be available?  Thanks