Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

HubSpot updates
Jun 13, 2019

@eguillard - still in planning. I promise I'll update this thread when we've got a beta for you all to play with!

Status updated to: In Planning
Feb 15, 2019

Hi all! Thanks for all of the feedback on this one. Could you help us build the best feature for you by answering a few quick questions? (It will take you less than 3 minutes and we'll build a better feature because of it)


Jul 10, 2018

Thanks all for the love for this idea. It's on our backlog but I don't have a timeline to share for you.

Status updated to: Idea Submitted
Sep 20, 2017

Jun 2, 2017

Hey @vernierd that's great to hear, please do send all interested parties from your HUG to this thread to vote!

We were unable to migrate votes from UserVoice to this platform, however we did record them and they will be taken into account. I'll see if I can find this number for you - stay tuned!

Jun 2, 2017

Hello @RDJ72 @troelsfeodor @vernierd @Buxert I can confirm that this is a feature both HubSpot's social and localization product teams are evaluating but that at this time HubSpot does not have an ETA / development roadmap. Rest assured this does not mean that HubSpot is declining to build this feature, but that the product teams are in the process of quantifying demand, understanding the use cases / roadblocks / goals of users and determining how this could fit in with the overall roadmap of the Social product. 


The more votes this idea receives the better product management teams are able to quantify demand across HubSpot's user base. I also wanted to let you know that on our previous Ideas Forum this feature had a lot of votes that have also been recorded internally and taken into account. The comments and examples above are incredibly helpful - thank you. 


The status of this idea was previous at 'In Planning' and I sincerely apologise that this was an administrative mistake on my part. I am the process of evaluating how Status labels are used / could be improved - and I would love if you could send me your feedback directly. 'In Planning' means a feature is going to be built within the next quarter (that is not the case for this feature) but I am considering introducing a label e.g. 'Evaluating' that better communicates the status of the feature. 


Please feel free to reach out to me directly if you have any further questions, concerns or feedback - again I apologise for my previous miscommunication on this thread. 


Thanks all. 

May 4, 2017

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

Status updated to: Needs Detail
Apr 27, 2017

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

73 Replies
Occasional Contributor | Diamond Partner

100% bump on this feedback!
This needs to be part of HubSpots social tools ASAP. Working as an agency with a lot of global clients it's almost embarrassing to make them buy an external service (like socialsprout) to be able to do this, and only this, pretty basic feature.


Any news on this?

Status updated to: In Planning
HubSpot Product Team

Hi all! Thanks for all of the feedback on this one. Could you help us build the best feature for you by answering a few quick questions? (It will take you less than 3 minutes and we'll build a better feature because of it)


New Contributor

Hey, we are having the same trouble here, and it really does not help us ease the process of Social Media campaings.

Can you please tell us where the project is at for now? Is it still in the roadmap?

HubSpot Product Team

@eguillard - still in planning. I promise I'll update this thread when we've got a beta for you all to play with!

New Contributor

Same here! Without the targeting options in LinkedIn the Social Media tool is unfortunately unseless for us as we have to create different posts for diefferent regions / languages in one LinkedIn account.

Occasional Contributor

Is there a new update about this? We would be very helped as well with this feature! 

Regular Visitor

We are also needing the targeting options for LinkedIn on a daily basis. Would be great to have them. 

New Contributor

Location targeting besides language targeting is definetly needed!

New Contributor


Any update on this????

New Contributor | Diamond Partner

@Daria or anyone from HubSpot productteam, any updates on this for roadmap?

New Contributor | Platinum Partner

Facebook recently removed the feature to plan posts, so it would be even more important to expand the integration from Hubspot to Facebook. Especially the possibility to post in several languages is missing at the moment. Is there any news on this?

New Contributor

As a global copany we need this. I am sure most of your customers are global too and would value this additional feature. Right now because we post in 3 langauges we canot use HubSpot to do this.


Occasional Contributor

We would also really appreciate this feature. We can't use this tool for the moment without targeting language.

New Contributor

Hi Hubspot,

Any luck with this? It's getting pretty important.

Thank you


Occasional Contributor

We need this as  company that does posting in multiple languages. It is currently not possible for us to use the social tab for Facebook posts.

New Member

Great idea - do you have an ETA?

Status updated to: Delivered
HubSpot Product Team

Hi all - we have begun to release this functionality to our social users, and hoping to be live to all by next week! If you would like to be ungated early, please fill the form below:

Occasional Contributor

Cool! Thx

Occasional Contributor | Platinum Partner

Great news!!! I guess it also possible to target language for LinkedIn after this update?

HubSpot Product Team

Currently this feature will only be for Facebook image & text, but we look to expand this to Linkedin.