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Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

HubSpot updates
Targeting possibilities for Social Media postingHubSpot Produkt-Team

@eguillard - still in planning. I promise I'll update this thread when we've got a beta for you all to play with!

Targeting possibilities for Social Media postingHubSpot Produkt-Team
changed to: In Planning

Hi all! Thanks for all of the feedback on this one. Could you help us build the best feature for you by answering a few quick questions? (It will take you less than 3 minutes and we'll build a better feature because of it) 




Targeting possibilities for Social Media postingHubSpot Produkt-Team

Thanks all for the love for this idea. It's on our backlog but I don't have a timeline to share for you.

Targeting possibilities for Social Media postingCommunity-Manager
changed to: Idea Submitted

Targeting possibilities for Social Media postingCommunity-Manager

Hey @vernierd that's great to hear, please do send all interested parties from your HUG to this thread to vote!

We were unable to migrate votes from UserVoice to this platform, however we did record them and they will be taken into account. I'll see if I can find this number for you - stay tuned!

Targeting possibilities for Social Media postingCommunity-Manager

Hello @RDJ72 @troelsfeodor @vernierd @Buxert I can confirm that this is a feature both HubSpot's social and localization product teams are evaluating but that at this time HubSpot does not have an ETA / development roadmap. Rest assured this does not mean that HubSpot is declining to build this feature, but that the product teams are in the process of quantifying demand, understanding the use cases / roadblocks / goals of users and determining how this could fit in with the overall roadmap of the Social product. 


The more votes this idea receives the better product management teams are able to quantify demand across HubSpot's user base. I also wanted to let you know that on our previous Ideas Forum this feature had a lot of votes that have also been recorded internally and taken into account. The comments and examples above are incredibly helpful - thank you. 


The status of this idea was previous at 'In Planning' and I sincerely apologise that this was an administrative mistake on my part. I am the process of evaluating how Status labels are used / could be improved - and I would love if you could send me your feedback directly. 'In Planning' means a feature is going to be built within the next quarter (that is not the case for this feature) but I am considering introducing a label e.g. 'Evaluating' that better communicates the status of the feature. 


Please feel free to reach out to me directly if you have any further questions, concerns or feedback - again I apologise for my previous miscommunication on this thread. 


Thanks all. 

Targeting possibilities for Social Media postingCommunity-Manager

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

Targeting possibilities for Social Media postingCommunity-Manager
changed to: Needs Detail

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

56 Kommentare
JKelleher Occasional Contributor | Gold Partner
Occasional Contributor | Gold Partner

 This would be awesome! Our clients in particular would love it if we could do location targeting for Facebook. 


Hi @roisinkirby,

We are almost 4 months further now, after the initial post with the request. To be quite honest, I think it is ridiculous that after 4 months of a request backed by several of your customers, there still is not one concrete answer on if, when, and to what extend the social publishing feature will be enhanced. 

Please advice what other route then this - not working - ideas community is available to us to have a proper discussion and feedback from Hubspot. 


Hello - I'd really love to be able to target based on country - it seems almost implied in the requests for languages but I didn't see it specifically called out. Is ggeotargeting also in the proeduct team's plans for social, specifically Twitter and LinkedIn?


This feature is critical for our organisation as well - specifically, the ability to target by cities/states in Australia. Is there at least another tool with this feature that we can integrate or sync into Hubspot?


Hi all,

Agreed, language and Geo targeting on FB is basic social 101. Please advise when completed Smiley (fröhlich) so we can start using your tool.


Status aktualisiert zu: Idea Submitted



As a new HubSpot client, we are disappointed to find out that language targeting is not a possiblity with the HubSpot Social tool.  We are now forced to buy another tool to handle this important task in any multi-language/multi-country social media strategy...


Hi all, 


today Facebook gives the possibility to post in multiple languages. But at the moment, in Hubspot, this feature is not possible and we publish a post both in English and in Italian (in the same post). It would be great if this feature is implemented in Hubspot.


Is there an update on this functionality? 


Hi  @roisinkirby,


is there any update on this?