Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

HubSpot updates
55 Replies
New Member

Hello everyone,

I'm experiencing the same problem. My company works in French and English and I'd love to be able to target LinkedIn posts from Hubspot.

Right now, I cannot schedule anything in advance...

New Contributor

Hi there,


We want the same thing. We need to define different translations/languages for each post on Facebook and LinkedIN.

vernierd Occasional Contributor | Gold Partner
Occasional Contributor | Gold Partner

I've been asking this for more than a year. This is way more important than the new interface and reporting.


I assume 80% of your customers must need more than one language. We need it for almost all our customers so we are not using it. When we present HubSpot to our leads they get excited until we tell them about the social media tool.


This is definitely the number one on our wish list. 

Top Contributor

I had posted this in a separate thread:

@roisinkirby can you merge it with this one?


This is currently a show stopper for us - we cannot use Hubspot to post on Facebook even though we would like to. 

We need to be able to target countries for each post.

With the new social publishing tool changes I'm hopeful this is something you'll add soon?

Occasional Contributor

Hi @roisinkirby, could you share an update of the discussion with the product team? Are they able to embed the targeting features for LinkedIn and Facebook in Hubspot like Hootsuite does? What is the status? When would the feature become available? 

Our possible rollout to other countries depends on it.

Community Manager
Community Manager

Hello @RDJ72 @troelsfeodor @vernierd @Buxert I can confirm that this is a feature both HubSpot's social and localization product teams are evaluating but that at this time HubSpot does not have an ETA / development roadmap. Rest assured this does not mean that HubSpot is declining to build this feature, but that the product teams are in the process of quantifying demand, understanding the use cases / roadblocks / goals of users and determining how this could fit in with the overall roadmap of the Social product. 


The more votes this idea receives the better product management teams are able to quantify demand across HubSpot's user base. I also wanted to let you know that on our previous Ideas Forum this feature had a lot of votes that have also been recorded internally and taken into account. The comments and examples above are incredibly helpful - thank you. 


The status of this idea was previous at 'In Planning' and I sincerely apologise that this was an administrative mistake on my part. I am the process of evaluating how Status labels are used / could be improved - and I would love if you could send me your feedback directly. 'In Planning' means a feature is going to be built within the next quarter (that is not the case for this feature) but I am considering introducing a label e.g. 'Evaluating' that better communicates the status of the feature. 


Please feel free to reach out to me directly if you have any further questions, concerns or feedback - again I apologise for my previous miscommunication on this thread. 


Thanks all. 

Occasional Contributor

Thanks for the feedback @roisinkirby, that is really helpful. We will wait patiently to hear more about the planning then. 

One last remark: I think adopting the targeting capabilities of Facebook and LinkedIn are crucial for Hubspot to remain a competitive player in marketing technology, regardless of the number of votes in this community. 

vernierd Occasional Contributor | Gold Partner
Occasional Contributor | Gold Partner

Indeed, all of our content creators and social media experts will have a very happy day the day that goes live. And our sales people will be excited to finally be able to sell the social features of HubSpot. 

On top of that, I run the HubSpot User Group for Belgium and not one passes without a remark around the social publishing tool. I will be hosting one in 3 weeks where 70 people will be attending. I'll make sure everybody uses their votes for this feature. 


I noticed we have very few votes now but that is because HubSpot started using new technology for voting, right? We hade a lot of votes in the uservoice platform, no? 

Community Manager
Community Manager

Hey @vernierd that's great to hear, please do send all interested parties from your HUG to this thread to vote!

We were unable to migrate votes from UserVoice to this platform, however we did record them and they will be taken into account. I'll see if I can find this number for you - stay tuned!

Regular Contributor



Any update on this?

We specifically need country targeting for our LinkedIn Company page.