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Targeting possibilities for Social Media posting

We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.

I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.

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49 Comentarios
Julianagrunwald
Asesor destacado

We are experiencing the same problem. I'd really love to know when the feature is available Emoticono feliz

RDJ72
Occasional Contributor
This is extremely important for our organization as well, as otherwise the teams will not use Hubspot for Facebook and LinkedIn. We target all our postings. @roisinkirby - do you have an indication of the delivery of this tool now it has the status 'planned'?
mzimmerman
Asesor destacado

A lot of our social media accounts have a global audience. When we share any data points on these channels or link to any research, we need to ensure the information we are sharing is targeted at the countries the data is originating from. So this feature is vital for us to have in order to start using HubSpot to manage our social media accounts.

Community Manager
Community Manager
Estado actualizado a: Needs Detail

Hello @mzimmerman @RDJ72 @Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?

Julianagrunwald
Asesor destacado

Hello @roisinkirby! No problem. The languages we need the most are Portuguese, Spanish and English.

Can you please let us know when it will be released?

Regards,

RDJ72
Occasional Contributor

Hi @roisinkirby. We are not only looking at langauges, but to all targeting capabilities that Facebook and LinkedIn are offering. Location, age, gender, etc. 

See screenshots below on how it looks in Hootsuite - who are supporting the message targeting - for both Facebook and LinkedIn:

 

 

Screen Shot 2017-04-28 at 3.45.53 PM.pngScreenshot Hootsuite Facebook targeting

Screen Shot 2017-04-28 at 3.53.54 PM.pngScreenshot Hootsuite LinkedIn targeting capabilities

RDJ72
Occasional Contributor

Hi @roisinkirby

Community Manager
Community Manager

Hey @RDJ72 apologies for the delay here, I'm in the process of reaching out to our Product Team for feedback on the above. Stay tuned! Thank you. 

troelsfeodor
Asesor distinguido

We use a single Facebook page where we post in multiple languages (which is quite common). To do that we use FB's "Audience Restriction" feature when posting.

This means we're unable to use Hubspot for publishing to Facebook which is a shame because we would like to make use of the content calendar and everything else in Hubspot social.

Can you add the ability to use the audience restriction?

RDJ72
Occasional Contributor

Hi @roisinkirby, do you have an update from the Product Team yet?