We're currently using HubSpot for Twitter posts, but when it comes to Facebook and LinkedIn... We simply can't, and here's why: we need to use language targeting for Facebook, as our fans speak various languages and we don't have the same message for each audience. Same punishment for LinkedIn: we use the audience targeting tool to be more relevant with our social posts.
I assume that it is quite difficult with LinkedIn as their API seems to be have quite a few restrictions (e.g posting images) but Facebook geo-targeting and language tageting features must be available.
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This is extremely important for our organization as well, as otherwise the teams will not use Hubspot for Facebook and LinkedIn. We target all our postings. @roisinkirby - do you have an indication of the delivery of this tool now it has the status 'planned'?
A lot of our social media accounts have a global audience. When we share any data points on these channels or link to any research, we need to ensure the information we are sharing is targeted at the countries the data is originating from. So this feature is vital for us to have in order to start using HubSpot to manage our social media accounts.
Hello @mzimmerman@RDJ72@Julianagrunwald my apologies for getting back to you late, this is something that is been reviewed by our Product teams. Stay tuned here for an update. Could you please provide details of the languages you are most in need of targeting?
Hi @roisinkirby. We are not only looking at langauges, but to all targeting capabilities that Facebook and LinkedIn are offering. Location, age, gender, etc.
See screenshots below on how it looks in Hootsuite - who are supporting the message targeting - for both Facebook and LinkedIn:
I would appreciate a little feedback on what I shared, and an indication on when Hubspot plans to make it available. Targeting is a crucial, yet basic, feature needed in nowadays social media publishing tools.
We use a single Facebook page where we post in multiple languages (which is quite common). To do that we use FB's "Audience Restriction" feature when posting.
This means we're unable to use Hubspot for publishing to Facebook which is a shame because we would like to make use of the content calendar and everything else in Hubspot social.
Can you add the ability to use the audience restriction?
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