HubSpot Ideas


Tagging a theme in e-mail marketing



we are a tourism company, and it's important for us to be able to tag people's interests to send them more personalized content.

Is there a simple and not too time-consuming way of "tagging" newsletter themes?

On our old CRM we could say "this block corresponds to the ski/snowboard property in our CRM" and when customer clicked 3x on a block with a "ski/snowboard" tagged theme, the property value would be set to "yes" and we knew the customer was interested in skiing.
Would this be possible on hubspot? We'd need to be able to define a "hidden property" behind newsletter themes... or any other solution that would work 😉