My idea is to grant users the ability to set-up "structured data" on blog posts to help with SEO.
Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.
Structured data seems to matter more often now with search engines and help boost SEO.
A little bit of a delayed update here, but just wanted to note you can now easily add custom HTML into the <head> section of individual blog posts. This makes it possible to add structured markup, such as JSON-LD schema, for each post. Click here to learn more.
Any questions/comments/concerns, please let us know.
Our engineering teams are actively working on making it easier to add structure markup to HubSpot-hosted blogs posts. We are starting with adding the ability to specify JSON-LD in the blog post <head> section (see this idea for more information).
As soon as we have an update available, I'll be sure to update this post.
Cheers,
Lukas
Re: Structured Data for SEO - changed to: In Planning
It would be nice considering the price point that HubSpot would offer native schema modules for users. As the marketplace becomes more competitive they might want to add this
I think that is the minimum standard for websites as for 2017. I would go for JSON-LD markup except for the blog, which needs HTML markup. (schema.org: BlogPosting).
The articles feature could either be additional fields in the settings tab of the blog post, or you could allow for editing the <head> tag to allow the code to be pasted in.
I think this would increase visibility of articles posted in blogs on search - seems like a win-win for all.
I ended up hiring Computan and they did it all custom within Hubspot universal templates for me like pros, and even though they bid on this project and won, they were still under budget.
Strongly recommend them and here's their email if you're interested: sajeel@Computan.net
I was just started at a new company within the past year and was going to implement this. I was sad when I found out Hubspot does not support it. Please bring this capability to the platform.
December saw a new Google Algorithm change and all of our Hubspot sites plummeted ranking-wise. We expect this is due to a lack of data markup as that and mobile-first were cited as the two most impactful changes.
@JonSasala1, how are you manually adding Schema info? I thought something might have changed so I just spent over an hour adding a bunch of schema to a post in our career's blog. But when I save the post, Hubspot strips all of the markup out and ruins a ton of my time. I haven't been able to figure out how to manually add it. Can you elaborate on your process? Thanks!
@JonSasala1, sorry! Maybe I got lucky today. I swear I've had all my markup stripped by Hubspot in the past. Today I was just looking at the wrong blog. All my markup is still there. But it was very tedious to add it.
@ThibautMX, I realize this would work on any other website but within the Hubspot I don't even have access to the header/footer of an individual blog post. These are global modules for the entire site and it would do no good to add any schema content there.
@Crystal_Hopper The global module can be good if you want to had the schema content of your company but for a press article or event I don´t think that the good place.
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