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Structured Data for SEO

My idea is to grant users the ability to set-up "structured data" on blog posts to help with SEO.

 

Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.

 

Structured data seems to matter more often now with search engines and help boost SEO. 

49 Replies
darraghbrady
New Contributor

I ended up hiring Computan and they did it all custom within Hubspot universal templates for me like pros, and even though they bid on this project and won, they were still under budget.

 

Strongly recommend them and here's their email if you're interested: sajeel@Computan.net

 

ThibautMX
Occasional Contributor

That´s crazy that we have to contract an external company to fulfill a basic SEO requirements.

 

darraghbrady
New Contributor

Agreed. I brought it up at Inbound 2017 but no developments with this.

Yeah, so Sajeel from Computan did it for less than $300 and the work was all automatically done for me when he finished.

Crystal_Hopper
Regular Contributor

I was just started at a new company within the past year and was going to implement this. I was sad when I found out Hubspot does not support it. Please bring this capability to the platform.

JonSasala1
Regular Contributor

December saw a new Google Algorithm change and all of our Hubspot sites plummeted ranking-wise. We expect this is due to a lack of data markup as that and mobile-first were cited as the two most impactful changes.

https://searchengineland.com/google-confirms-mid-december-search-ranking-algorithm-update-288682

 

We are manually adding as much Schema info as we can. But, yes, this feature would be very valuable (crucial) for Hubspot clients going forward.

 

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Update: We added Schema to our HubSpot portal and with HubL tokens, turned this code into somthing all HubSpot sites can use. Steal it here.

Crystal_Hopper
Regular Contributor

@JonSasala1, how are you manually adding Schema info? I thought something might have changed so I just spent over an hour adding a bunch of schema to a post in our career's blog. But when I save the post, Hubspot strips all of the markup out and ruins a ton of my time. I haven't been able to figure out how to manually add it. Can you elaborate on your process? Thanks!

Crystal_Hopper
Regular Contributor

@JonSasala1, sorry! Maybe I got lucky today. I swear I've had all my markup stripped by Hubspot in the past. Today I was just looking at the wrong blog. All my markup is still there. But it was very tedious to add it.

ThibautMX
Occasional Contributor

@Crystal_Hopper I think that you can publish the structured data in the HTML footer or header too.

Crystal_Hopper
Regular Contributor

@ThibautMX, I realize this would work on any other website but within the Hubspot I don't even have access to the header/footer of an individual blog post. These are global modules for the entire site and it would do no good to add any schema content there.

ThibautMX
Occasional Contributor

@Crystal_Hopper The global module can be good if you want to had the schema content of your company but for a press article or event I don´t think that the good place.