Structured Data for SEO

My idea is to grant users the ability to set-up "structured data" on blog posts to help with SEO.

 

Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags.

 

Structured data seems to matter more often now with search engines and help boost SEO. 

HubSpot updates
changed to: In Planning
Apr 15, 2020

Hi all,

Our engineering teams are actively working on making it easier to add structure markup to HubSpot-hosted blogs posts. We are starting with adding the ability to specify JSON-LD in the blog post <head> section (see this idea for more information). 

As soon as we have an update available, I'll be sure to update this post. 

Cheers,

Lukas

changed to: In Planning
Jan 4, 2019

70 Comentários
Sachkundiger

Hey guys, are there any examples or guides for adding FAQ schema to a single blog post? I'm not a developer, but can plug in source code where necessary if there's a clearly defined example to work from.

 

And would I need to modify the global css, or can all of what is needed for FAQ schema exist on the one FAQ blog post? I originally had the post working with WPress+yoast, but when transferring to Hubspot the schema neutralized.

Can't believe Hubspot brands as an SEO/Inbound solution, but has been unresponsive to the structured data need that's at least 5 years old now. Communication is king. I know I was using microdata on blogs in 2000, that's 20 years ago.


Sachkundiger

If you're using Wordpress hosting, you can use something like Schema Pro. I prefer SP because of the level of control it gives me, but if you aren't as tech savvy, or don't have time to do a lot of setup, other 3rd party Wordpress plugins include the basics (typically FAQ, Video, Service, & Article schemas). If you're using Hubspot for your website hosting, your options may be more limited. Check the Hubspot Marketplace to see if there are any decent options there. It's that little "storefront" icon at the top right next to the "gear" settings button when you're logged into Hubspot.

Sachkundiger

Thanks abourdon. We were on WP, and I easily added schema left and right. We migrated the site to Hubspot but did not find any good tools/plugins fo rmanaging schema with HS. I heard HS is working on a solution, but people have been calling for it on forum for at least 2 years. (and it's 20 year old digital marketing technology)

Regular Contributor | Diamond Partner
Regular Contributor | Diamond Partner

@donrua if you are looking to add sitewide schema to a HubSpot website, we have a template here you can use.

 

Let me know if you need any help adding it to your site.

Sachkundiger

@Jon_Sasala thanks for posting that info. While it's not an ideal solution (no dynamic generation), it should get the job done for most simple landing and blog pages, which is what the majority of people are problably dealing with at the sole proprietor and small business level. Larger companies and those dealing with ecommerce should probably stick to more automated solutions. 

Regular Contributor | Diamond Partner
Regular Contributor | Diamond Partner

For larger organizations, especially eCommerce, I would suggest checking out Huckabuy. They provide dynamically generated schema that is then manually managed. The founder originally created this for overstock.com and is now using it for many large enterprise-level clients. 

 

In addition to structured data, they have a Cloud SEO product that will blow your mind. It renders a flat HTML version of your website, striping out bloat, and serves it to search engines. Vastly increases crawl percentage, discoverability and ranking.

Sachkundiger

I'll check it out for future reference. I'm not integrating with any ecommerce platforms right now, relying on Schema.Press and YoastSEO on Wordpress. That combo works great for largely static content, but it probably wouldn't scale well beyond a moderately sized ecommerce website.

HubSpot Produkt-Team
HubSpot Produkt-Team
Status atualizado para: In Planning

Hi all,

Our engineering teams are actively working on making it easier to add structure markup to HubSpot-hosted blogs posts. We are starting with adding the ability to specify JSON-LD in the blog post <head> section (see this idea for more information). 

As soon as we have an update available, I'll be sure to update this post. 

Cheers,

Lukas

Sachkundiger

Thanks @lpleva!

Sachkundiger

Thanks for the update Ipleva. Communication is king.