In marketing your content with proper storytelling, you must engage the "Golden Circle"—Why, How, When; and apply the essential elements of storytelling which are: Character, Conflict and Resolution.
This idea will attempt to put these storytelling guidelines to practice for a personal brand example.
Brand: TheDeFiLawyer. This brand is aimed at providing individuals, brands and companies in the Decentralized Finance space, with information relating to the legal happenings, regulatory demands and rules that are beginning to govern the industry, through mediums like Twitter, Medium and Substack.
Character: The Readers, and larger Crypto user audience. (Second Person POV)
Conflict: Telling a story that helps users, especially crypto brands, to understand the current regulatory moves in the space, and how important it is that they gain this knowledge and apply it in order to be safe from intrusion of regulators like the SEC or DOJ.
Resolution: Constantly staying up to date with the brand's Informative and Educational posts. They may also seek consultancy from TheDeFiLawyer.