Start user tracking (attribute visits) on sales email clicks
According to this article, Hubspot will start linking page views to contacts if any of the below two things happen:
- "Visitors will be tracked anonymously even before they become contacts. If and when a visitor fills out a form, HubSpot will associate their previous page views based on the tracking cookie."
- "HubSpot will also attribute visits to a contact if the contact clicks a link in a tracked marketing email which directs to a page with the HubSpot tracking code installed."
What is clearly missing in this list is that Hubspot will be able to attribute visits if the contact clicks a link in a tracked sales email.
In many instances we will send tracked sales emails to people that haven't made themselves known before. So, this is the first email they receive from us and, hence, the first opportunity to attribute visits to this contact.