Staggering Email Sends to Achieve better Open Rates
Creating the ability to stagger the send time on large bulk automated emails that are going to multiple list segments, directly from the Send function within the email.
Email clients and spam filters are adapting to the increasing volume of marketing emails (traditional email marketing & SDR emails alike). Helpful techniques include sending emails at various times, especially when emails are going out in bulk. This aids in getting through spam filters and firewalls.
Ex. Sending a promotion out to 1K+ contacts. The best practice is to segment lists to 50-75 contacts (for deliverability purposes) and then use Workflows to automate. Through the workflows, there is an option to add a delay of function, which does work, but it is not efficient.