Social Media Metrics Reporting

Including reporting from impressions (or reach) per post, or even over the course of a month would be incredibly valuable. This is a metric that many of my clients rely on, to know the kind of brand awareness they are getting organically in social spaces. I often have to use tools outside of HubSpot to complete monthly reporting for our clients because of the lack of visibility into the available metrics of these platforms.

HubSpot updates
10 Replies
loreeosullivan
Occasional Contributor

Would LOVE to make HubSpot my all-in-one solution for marketing, but there are too many great assets available elsewhere when it comes to social media tools that allow us to see analytics. Things like Sprout Social, Iconosquare, etc. give you really in-depth analysis on posting times, most engaging content, follower growth, hashtag recommendations, etc. and HubSpot really falls flat in these areas. 

dhika
Regular Contributor

I totally agree. Ideally this awareness or reach should also be shown under the campaign analytics tool so we know, from a campaign perspective, how much awareness we generate from these social posts.

HubSpot Product Team
HubSpot Product Team
updated to: In Planning

Look for major changes coming in social reporting in the next few months!

Rotembtu
Regular Contributor

I want to add to those who commented above that I feel the features I need the most are improved post tagging options & post tracking.

Following up the first subject, if I had a better post tagging system I could analyze more factors to see what works for our company on diffrent social channels. For example - some auto-way to tag the social media type (banner/ regular image/ video/ GIF), to tag if the post is original content/ curated content or to tag post type (event promotion, technical post, collaboration..). Not just by campaign.

Another thing I am really missing is a way to know what is paid content. To know what is paid content on the social feed, reports and exported data.

As for the post tracking feature -  If I post the same content, same post, on twitter a couple of times I want to know it's the same post, to be able to do some A/B testing & to look for the best performing hours & days for the post type.

 

A great feature you have is exporting all the social data to excel, I hope that the new features you are going to add to the social tool could also be exported. 

I am looking forward to hearing about improvements in the social tool.

Rotem

jeremyk
Occasional Contributor

I very much am hoping that we'll be able to get more granular data under the social channel. Because between Instagram, Quora, LinkedIn, Facebook, Twitter etc... it would be nice to be able to see how many of each of those got us leads etc by month, week, quarter etc... I cannot believe that it's not an available feature. Not all of these channels are equal.

HubSpot Product Team
HubSpot Product Team
updated to: In Beta

We've got new social reports in beta now! Please DM me with your portal ID if you would like to be included in the beta. 

loreeosullivan
Occasional Contributor

Unable to DM you - but my portal ID is 3344545

jeremyk
Occasional Contributor

Hi Daria,


Great, just DM'd you - thanks!

dhika
Regular Contributor

DM sent Smiley Happy

HubSpot Product Team
HubSpot Product Team
updated to: Delivered