I noticed there's no option to utilize social media interactions such as clicks, shares, likes, etc. to build lists. I want to be able to include that in an engaged member list that I could use in workflows or emails but it's currently not an option. I think a lot of people can benefit from adding this to the UI, especially when it comes to reengaging contacts and using it for other initiatives like lead scoring.
I agree. Our marketing team sees value in pulling social media interactions into the contact activity record, and would like to be able to apply lead scoring to those that have interacted with us on social media to add the social dimension to the MQL's that are handed off to sales.
