HubSpot Ideas


Social Chat - Instagram Chat integration (Facebook Business Messenger)



linked to these Forume messages, but no duplictates in the IDEA Forum: 


I need to be able to respond to instagram messages via my Hubspot account.  

Can you please look into utilizing the FB Business Manager API, to also integrate the Instagram Chat Messages. 


I would like to be able to respond to those messages, in the same way, as I do with Facebook Messenger through HubSpot. 


Hope this is being considered, and expanding the current beta chat scope. 



FB Chat Beta:


Instgram Chat from Acedemy:

HubSpot Updates
Being Reviewed
July 28, 2021 05:27 AM

Hey folks -  While this feature is likely not something we'll bring to life in 2021, it's clear this channel is important. Recent changes to Messenger for Instagram APIs mean an integration is now possible, but we're still evaluating how and when we can add support for Instgram messaging as a channel in HubSpot.  

Being Reviewed
May 19, 2020 03:04 PM

We're exploring this channel but it will likely be some time before we can natively integrate Instagram messages as this will require Facebook to add Instagram message access to their Messenger APIs before we can realize this type of integration.

We'll post an update  as we learn more!

147 Replies
HubSpot Employee

hey team, this is a in demand feature that has many upvotes. I believe it is inine with our goal of ensuring connectivity among our customers' businesses too.

Can we have an update soon? Thank you


Any update on this now that it's 2023?!


Nearly 2 years since the last update and still no integration? Come on hubspot, do better! We have to manage our DMs in Meta Business rather than having all of our social channels in one place. 


We have just acquired hubspot, one of the main reasons was the consolidation of the conversations in one single place.


Until the instagram inbox integration is working, we cannot say that hubspot is actually a single spot to manage our contacts.

HubSpot Employee

Hello team! Is there any update on this request? it seems like a very urgent matter for most of our users, I really appreciate the team trying to get this done for HubSpot users. 


Any updates on this? Is it in the product roadmap to allow Instagram messages to show in conversations the same as facebook messages? 


This needs to happen a.s.a.p. !