Hey folks - While this feature is likely not something we'll bring to life in 2021, it's clear this channel is important. Recent changes to Messenger for Instagram APIs mean an integration is now possible, but we're still evaluating how and when we can add support for Instgram messaging as a channel in HubSpot.
We're exploring this channel but it will likely be some time before we can natively integrate Instagram messages as this will require Facebook to add Instagram message access to their Messenger APIs before we can realize this type of integration.
1. Automated DM Logging: Every Instagram DM gets automatically logged in HubSpot contact records—just like native SMS integrations. Each DM shows up as an activity (note) with the message text and date, keeping your contact history neat and complete.
2. Tracking & Reporting: Track DM interactions like a pro. Our integration stores key data—number of DMs and interaction dates—in custom properties, making reporting and analysis simple.
3. Contact Matching Without Email: No email? No problem. We match DMs using the Instagram handle or HubSpot Record ID. If there’s no match, we create a new contact, and once an email comes through, you can merge the records manually.
4. Custom Cards in HubSpot: Get a clean, at-a-glance view of DM activity right inside HubSpot with a custom card in the contact record sidebar—works similarly to Zendesk's integration.
Ditto on the assumption that this would be possible on a platform like Hubspot in 2025. Very inconvenient to not have one of the most important channels for marketing not available on one of the biggest marketing platforms. This is VERY critical for the future.
@mfreiert where are we on this? Some of the worst CRM's in the world have this functionality now. What hornets nest do we need to kick to get this done asap?
To everybody following this discussion, if you haven't already done so, please scroll up and make sure you've upvoted this idea! If you can, ask all the other hubspot using members of your company to do the same.
