Every 90 days, every admin on our account gets an email for every social account to reconnect. I'm not sure if this is driven by hupspot or the social networks, but it is overkill and takes the convenience out of having everything connected seamlessly in one spot.
1 - since not all of the accounts were setup the same day, you can get multiple notices at different points in time (Facebook & Instagram today, but Linkedin next week, etc.)
2 - not every admin actively manages the account, unless it is a very small company, most companies require executives to be admins for legal reasons, but they aren't the day to day admin AND it usually isn't their account
3 - 90 days is NOT long enough, the time goes by in a flash. In the past, I believe it was 1 year, but this is way too frequent.
My suggestions:
1 - under the social settings, have a dropdown to choose the person who should be notified OR tie it to the person who connected the account and only email them. For personal accounts, I feel like it kind of needs to go to the person who owns that social account...
2 - the notice goes out 6 days in advance, that's perfect amount of time to reconnect, if it isn't done, send another notice to all admin 2 days prior
3 - sync up the accounts - do a hard reset on all accounts so that they all expire at the same time.
4 - change the frequency from every 90 days to at least every 120 days if not every 180 days.