HubSpot Ideas


Smart rule for email content block

It would be great if the smart rule for content blocks in an email template would allow to hide the block completely if a set of conditions is not met, rather than just allow to serve different content within it.

I would need a smart rule that completely hides a block with a particular notice from the email, for whom the notice is not relevant. I don't have adequate content to subsctitute the notice with.chrome_86OwPN2g5n.png

11 Replies
Member | Diamond Partner

That's a great idea.


We have the same problem at the moment. We want to send a newsletter to two different groups. But the newsletter only differs between one article. Group 1 should receive the article - the second group should not receive the article.

Member | Partner

I also agree with this. I'm working with eCommerce brands and I would like the abandoned cart summary to only show to those in a certain active list and not show at all to others based on products abandoned. In addition, bring back the adding a smart rule on the LAYOUT LEVEL. This would solve some issues in particular cases.  


We have the same issue. At the moment, we use a work around involving deletion of text and replacing images with a 1x1 pixel but it always leaves large gaps with padding. Without doing it this way we would have to create 8 different variations on the same email for different customers based on the products they receive (even though there are only 3 sections that either need to be shown or not). Either that or bombard some customers with 3 different emails in one day.

Also, agree with bchhina above, to add this at the layout level would be great as it would save a lot of time editing each module every week. 


Yes! This is also something we would like to see. When we have a button or text element that we would like to show a particular audience, we usually don't have an alternate version of that particular content block for everyone else.


One example is having a "donate" button that only shows to customers. We would want everyone else to receive the normal email without the button -- there is no alternate button needed.


It would be FANTASTIC if the below could happen. This would open a WORLD of dynamic flexibility. Right now I'm highly disappointed in this editor and that I have to UPGRADE to Enterprise to get close to this functionality by using a HubDB. PLEASE add this to content sections (not modules, but the rows they sit in)



Member | Partner

Yes, this is HUGE limitation especially when it's so easy to do on cheaper platforms like ActiveCampaign. 

Member | Partner

This is a huge limitation for our customers. It's a very basic feature not to show some content to some segments at all.

The extra paddings / background colors shown are simply not acceptable. Therefore many HubSpot users are not really personalizing their emails and/or need to create many separate emails. Please fix this!


This is a big hurdle to building activity/behvaior driven campaigns with dynamic content that displays according to business rules, intent, etc. 


Totally agree. Not being able to hide modules when a rule isn't met is a huge limitation for us as well. This was easily possible in ActiveCampaign.


So is there a way I can show an email block depedns on Contact Parameter value?


This NEEDS to be done!