HubSpot Ideas

Beata_W

Smart content rules in new Pop-up CTAs / CTA (beta)

Could you please add the option to enable the use of Smart Content within new Pop-up CTAs, specifically called CTAs (Beta)?

 

We currently have a wide range of options to create different types of pop-ups.  It would be nice to have smart rules option as well. This would allow us to add smart button or add smart rule to the text or image. 

 

CTAs (Beta).png

Screenshot_2.png

HubSpotからのアップデート
ステータスに更新: Delivered
December 09, 2024 06:59 AM

Hi everyone! I'm marking this idea as 'Delivered' as it's now possible to use Smart Content in CTAs: https://knowledge.hubspot.com/ctas/add-smart-content-to-your-ctas

ステータスに更新: In Beta
July 16, 2024 10:03 AM

Hi everyone! Thanks for the engagement on this Idea. 

I'm happy to share that we have a Private Beta open for Smart Content CTAs. Please submit this form if you're interested in gaining early access and sharing your feedback. (This form is now closed).

18件のコメント
brooket
メンバー

Agree, also the embedded ctas look bad on mobile without custom code. Would be nice to have an editable mobile variation.

Mattheus
投稿者 | Elite Partner

@brooket it's possible to enable the responsive layout switch in the style/design section. That's not perfect but could be acceptable for your use case.

@Beata_W it's possible to target based on list membership so you could emulate smart content with that feature.

brooket
メンバー

@Mattheus Yes, I have that switched on, but it does not look good.

HaokunW
メンバー

Yes, please keep the smart CTA and the multi-variation features!!

Mattheus
投稿者 | Elite Partner

Yes strange that you can't A/B test them anymore

Phenomammal
参加者 | Platinum Partner

Yeah, I'm not sure why Smart CTAs were removed for embedded buttons but I hope they're added back. We use HTML email templates a lot in our marketing automation efforts as it's much easier to insert one Smart CTA into the email body than to create several smart rules in the body of every DnD email. Some of our clients have dozens of locations, and each has a separate brochure, landing pages, etc.

JoseManuel
メンバー

Agree, please keep the smart CTA and the multi-variation features

Melly2022
キーアドバイザー

Can we also add "tags" as an option for where they should appear?

Cozturk1
参加者

Yeah, could you please? 

I mean the new beta version gives us more freedom in terms of styling but it doesn't have the smart content which is a bit frustrating. 

That would be very helpful actually, if the developer team of Hubspot takes an action into that. 

SamStAmour
投稿者 | Elite Partner

Same here, for multiple clients we keep using the "Legacy" CTAs for now because we need the "Smart" and "A/B test" versions. We will upgrade them when that becomes available with the new CTAs.

Cozturk1
参加者

The problem with the current 'legacy' ones is about the limitations on the fonts and etc. 

 

kimwilcox
メンバー | Elite Partner

As of late November I checked in with HubSpot to see if this was coming and was told not in the plan yet.  We leverage smart rules and A/B testing extensively for our clients so we've been hanging on with legacy ctas as long as possible - please bring this functionality to the new CTA maker!

GrumpyHippo
参加者

We've only really used the Pop-up CTAs to date but I've just realised that we now need a different CTA for every message and language.

 

Less than ideal. 

kimwilcox
メンバー | Elite Partner

Update from last week regarding the sunset of the legacy CTA tool:

https://developers.hubspot.com/changelog/legacy-cta-sunset-timeline-and-scope-update

ステータスに更新: In Beta
radapop
HubSpot製品開発チーム

Hi everyone! Thanks for the engagement on this Idea. 

I'm happy to share that we have a Private Beta open for Smart Content CTAs. Please submit this form if you're interested in gaining early access and sharing your feedback. (This form is now closed).

Mattheus
投稿者 | Elite Partner

Last week I found a possible work around to have smart content in the new CTAs. As with the previous smart content you need to make lists to segment your audience:

In the new CTA's you can also choose to target or exclude certain lists so the CTA will change based on the known behaviour of the visitor.

You may want to exclude customers and campaign for a whitepaper, but once that is downloaded you may change it to promote a demo call. It would act the same although it's not called smart content and it's not within the same CTA but an adjusted duplicate.

This would only work for pop ups by the way.

MPapayani
メンバー

Yes please. We need smart content in new CTAS

ステータスに更新: Delivered
radapop
HubSpot製品開発チーム

Hi everyone! I'm marking this idea as 'Delivered' as it's now possible to use Smart Content in CTAs: https://knowledge.hubspot.com/ctas/add-smart-content-to-your-ctas