Smart content rules in new Pop-up CTAs / CTA (beta)

[Beata_W]

Could you please add the option to enable the use of Smart Content within new Pop-up CTAs, specifically called CTAs (Beta)?

We currently have a wide range of options to create different types of pop-ups.  It would be nice to have smart rules option as well. This would allow us to add smart button or add smart rule to the text or image. 

[brooket]

Agree, also the embedded ctas look bad on mobile without custom code. Would be nice to have an editable mobile variation.

[Mattheus]

@brooket it's possible to enable the responsive layout switch in the style/design section. That's not perfect but could be acceptable for your use case.

@Beata_W it's possible to target based on list membership so you could emulate smart content with that feature.

[brooket]

@Mattheus Yes, I have that switched on, but it does not look good.

[HaokunW]

Yes, please keep the smart CTA and the multi-variation features!!

[Mattheus]

Yes strange that you can't A/B test them anymore

[Phenomammal]

Yeah, I'm not sure why Smart CTAs were removed for embedded buttons but I hope they're added back. We use HTML email templates a lot in our marketing automation efforts as it's much easier to insert one Smart CTA into the email body than to create several smart rules in the body of every DnD email. Some of our clients have dozens of locations, and each has a separate brochure, landing pages, etc.

[JoseManuel]

Agree, please keep the smart CTA and the multi-variation features

[Melly2022]

Can we also add "tags" as an option for where they should appear?

[Cozturk1]

Yeah, could you please? 

I mean the new beta version gives us more freedom in terms of styling but it doesn't have the smart content which is a bit frustrating. 

That would be very helpful actually, if the developer team of Hubspot takes an action into that. 

[SamStAmour]

Same here, for multiple clients we keep using the "Legacy" CTAs for now because we need the "Smart" and "A/B test" versions. We will upgrade them when that becomes available with the new CTAs.

[Cozturk1]

The problem with the current 'legacy' ones is about the limitations on the fonts and etc. 

[kimwilcox]

As of late November I checked in with HubSpot to see if this was coming and was told not in the plan yet.  We leverage smart rules and A/B testing extensively for our clients so we've been hanging on with legacy ctas as long as possible - please bring this functionality to the new CTA maker!

[GrumpyHippo]

We've only really used the Pop-up CTAs to date but I've just realised that we now need a different CTA for every message and language.

Less than ideal. 

[kimwilcox]

Update from last week regarding the sunset of the legacy CTA tool:

https://developers.hubspot.com/changelog/legacy-cta-sunset-timeline-and-scope-update

[radapop]

Hi everyone! Thanks for the engagement on this Idea. 

I'm happy to share that we have a Private Beta open for Smart Content CTAs. Please submit this form if you're interested in gaining early access and sharing your feedback. (This form is now closed).

[Mattheus]

Last week I found a possible work around to have smart content in the new CTAs. As with the previous smart content you need to make lists to segment your audience:

In the new CTA's you can also choose to target or exclude certain lists so the CTA will change based on the known behaviour of the visitor.

You may want to exclude customers and campaign for a whitepaper, but once that is downloaded you may change it to promote a demo call. It would act the same although it's not called smart content and it's not within the same CTA but an adjusted duplicate.

This would only work for pop ups by the way.

[MPapayani]

Yes please. We need smart content in new CTAS

[radapop]

Hi everyone! I'm marking this idea as 'Delivered' as it's now possible to use Smart Content in CTAs: https://knowledge.hubspot.com/ctas/add-smart-content-to-your-ctas