Smart content in custom modules
It'd really allow many developing options if there was a possibility to turn any custom module into a smart content module. Currently it's only possible for Rich Text, which is very limited.
For example, I have made a custom video play button into a custom module, but based on the visitor I'd like to play a different video. Now it is not possible with custom modules, unless I code with HubL some fixed rules into it, and I have to revert to Rich Text and write some ugly html garble into it. Making custom modules into smart wouldn't require much developing effort from HubSpot, as it would only be needed that every field can have different content based on the smart rules.