Smart Lead flows

Migrated from legacy feedback forum with 8 votes.


The leadflows that exist were great however it would be fantastic if certain people could see certain leadflows from the same page i.e. a marketing qualifed lead would see a "Download this guide" pop up lead flow while a sales qualified lead would get a "Try our free trial" pop up lead flow

HubSpot updates
37 Replies
aericks2 New Contributor | Platinum Partner
New Contributor | Platinum Partner

A few other features that IMO are critical.


- Ability to set lead flows to appear based on blog category in wordpress.


- Auto-optimization of lead flows - meaning that if two or three lead flows meet the criteria, HubSpot would automatically AB test and display the flow with the highest conversion rate.  Similar to how google ads displays the ads based on performance.  Right now it just serves the most recently created lead flow.


- As mentioned already there needs to be more options to display based on any / all profile data.


- Would love more layout options, including a full width image with text. 


- need to have a workflow for conflict between live chat and slideout.  



Occasional Contributor

Would be useful if lead flows can be configured to only show to new visitors and not contacts who already exist in our database.

Regular Contributor

I need this for the same reson as AndyW but I hope some day to organize our content well enought to leverage more like Kevin907 mentions.    

Occasional Contributor

Would be nice to have lead flow pop up based on lead score, or member of a list as well

Andreas Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

Lot't of good ideas here. Please execute, HubSpot.

Occasional Contributor

First I want to say that I fully agree to change the name of Lead flow to pop-up form... Second, the pop-up form is quite rudimentary and a LOT of good ideas is presented here. 

So HubSpot, please! Make it more useful. 

Best regards, 



New Contributor

I would agree on this that Lead Flows need to be able to change behavoir when you know who the person is.  Just as AndyW stated, we have a similar issue where if someone is subscribed to our blog

Esteemed Contributor

Not sure if this is already in the comments, but it would be nice to add a suppression list to the lead flow, just like you can in workflows.


For example: If you have someone already subscribed to your blog, but you have a lead flow to subscribe, you could suppress the lead flow by your blog subscription lists.

Occasional Contributor

I see this original idea is from 2017. Leadflows are now called Pop-ups. Is there any progress on this feature? 

New Contributor

This would be super valuable to any channel-driven organization using HubSpot. Being able to prompt different messages to end users and partners or any other kind of segmentation can make websites and different portals much more efficient.