Some of our newer customers are somewhat frustrated that they cannot have a "smart rule" button show up for list members and NOT have the button show up for non-list members.
I.e. the "smart rule" does not currently allow you to show an element (like a button) only for list members (customers) and not show the button if the contact is not a list member (e.g. not a customer).
Meaning, they end up having to create duplicate emails, losing the benefit they want from smart content.
I know there are submitted ideas for enabling "smart rule" sections. Additionally, it would be great if one could simply show/hide elements and/or an entire section based on your "smart rule" list membership.