Set Custom Goals


As an Enterprise Sales customer, we should be able to set custom goals. I love that we can set goals for number of calls made, deals created or revenue but I'd also like to set goals for individual users based on Number of Deals Closed by Pipeline and (more importantly for us) Deals with a Deal Stage Modified This Month. We want to be able to show how our Sales associates are progressing their customers through the sales process. This will help us better understand at what point of the sales process do our Sales associates need specific training. If they have had 20 deals progress to Step 3 of the process and only 8 progress to Step 4 then we know that we can focus training efforts on how to get customers to a Step 4. Setting goals around this would be helpful if only on a cumualitive basis. 

34 Replies
Top Contributor

Has anyone found a workaround??? Or it doesn't really exist? 


I can create custom fields, but not goals against those fields? Seems odd. 

I should be able to create a custom goal against any field, or at least create a report with a "Goal" line that we can then adjust and use. 

Participant | Platinum Partner

Totally agree! This would be very helpful.


We really need this, I for example need to have the option to create my goals based on Deals closed/Won! 

I feel is such a basic need and I am impressed is not available.

Sadly this idea was suggested in 2019 and still not available.

Hope is created soon!!


Totally agree. This a really weak point in Hubspot.

HubSpot Employee

I hope we are able to create goals based on Deals Closed SOON!


Cannot agree more. A strong CRM as Hubspot which such a big weakness...

Still cannot understand why it is not up and running. the comunity need it !

Member | Platinum Partner

Basic functionality that is desperately needed.


BIG +1 on this!

If creating a goal for "Deals created" and "Revenue" why wouldn't you be able to set a goal for "Deals closed". This is the most important feature for us.

Creating custom goal would obviously solve this problem too.




Totall agree,


We use units as a metric and not a dollar value, so this is essential for us to eb able to have a custom goal for this.

Top Contributor

This should be easy - users should have many more options for setting goals than the boilerplate Hubspot options.

The goal would need to be based on the total count of the property chosen, but needs to be more granular (ie. it's not about total calls but connected calls).


Let's get this into beta, Hubspot!


Could not agree more with all these comments. This is key feature in a system were you handle sales in a pipline and need KPI measured 


Totally agree. 


Setting a goal for something like a meeting is simply too basic. 


What we need to be able to do is set a goal for something like a 'meeting type' (discovery/demo) and then the subsequent outcome (completed/scheduled).


The same applies for calls, deals and revenue...


Agree with everyone above - this should be a real quick fix 🙂