HubSpot Ideas

NicoleSengers

Set Association Labels On Records via a Workflow

I would love to be able to add in the new association labels using a workflow - rather than needing to do this manually.

this would enable businesses who have contact A who makes a booking and Contacts B, C, D etc who attend a course or an event flagged as attendees. so a business knows which are valuable contacts.

 

It would also be helpful to be able to use a workflow to send different communications to clients based on their association tag.

357 Replies
SKolka
Member

@yrabow We're looking into Associate with the hope that it would allow us to assign association labels at the point of contact creation in a workflow. Based on what I was reading online about the tool I was *hoping* it would allow for this - based on your experience was that a functionality of the tool? 

Shuler
Contributor

I was hoping this was possible as it would greatly improve my workflows. 

TMiller16
Member

My team needs to be able to use playbook questions to change the association label of a contact for whatever object the call was logged in. Automation of association label assignments would be a huge help.

AHiggins2
Participant

Really need this feature at the moment, any update? 

ACarlson80
Member

We're using the association label so that we know which deal for the company to copy a field over from the company to the deal that just closed. So I'm hoping in the workflow, assigning the association label will also have the logic that I can assign it to the most recently closed deal, as many companies may have multiple deals.

JHalmai
Participant

Would be awesome to have this! Do we have any updates?

KCTravison
Member

Yep, this seems like a very logical thing for us to be able to set via a workflow and would be really helpful when trying to specify if a Deal should be moved to Closed/Won automatically when a Customer may have multiple Deals open.

MatthewBoyd
Contributor | Elite Partner

Hey all, 

 

Thought I'd put this here as a possible solution for you all!

 

Integration Glue has a Micro App that enables you to create associations between Objects in HubSpot. I have created quick recording below on one use case of associating Contacts to a Custom Object "Events" with the Association Label of "Attendee". (please excuse the cursor bugging out in the video)

 

Creating Associations Between Contacts and Events Using the Attendee Association Label

 

In this use case, it's associating based on the Event's Record ID being stored on a Contact via a hidden field on a Form, however, I've implemented this in a number of other scenarios. It also has the option to associate based on properties being equal, e.g if you store external system ID's on HubSpot records or if you capture an email address against a non-Contact record. 

 

 

I hope this is helpful! If you're interested in utilising Integration Glue, please reach out here: Integration Glue Contact Us

Gryzzly_io
Member

@KCTravison  exactly!!!
We need this for the exact same use case.
Great to hear you use the same logic and expect the same thing : this feature should be there!

NicoleSengers
Guide | Elite Partner

Hey @zeke 

Any updates on this as its really becoming more important for our clients?

Derf
Member

This is badly needed in this era of AI!

zeke
HubSpot Product Team

Hi everyone,

 

Here's a short update from the team. Now that the [Public Beta] Data Panel with associated record data in workflows is open to the public, we've begun working on the "Set Association Labels" action that everyone in this thread has been patiently waiting for. After we complete our exploratory phase for the project, the team will be able to give a rough estimate on when we'd expect to have this ready for our beta testers. Stay tuned for more information.

Shuler
Contributor

Super excited about this news @zeke - looking forward to more information!!

Amevian
Participant

@zeke, thanks so much for the update. We can't wait for this feature as it is more important than the association label feature itself! And I hate to bring this up, for fear of giving you ideas. . . But PLEASE, I BEG OF YOU, do not make this option a part of Operations Hub. This is deal related, sales related, and being so fundamental, should be a part of the Sales Hub Professional package (same level of feature inclusion as the association labels themselves).

Derf
Member

@Amevian Thanks for bringing that up as it is also as important as the feature itself! @zeke Please make it a feature of the Sales Hub Professional package 🙏

MJamieson
Participant

@zeke I've just started using the beta for this and it looks great. Not sure how to pass on feedback to posting it here. 

I have linked hubspot built app from the Market place for Asana.  this allows the creation of Asana tasks. 

 

I have a deal based workflow. that I was hoping to use the company propertied for when creating an Asana Task.

but it looks like currently the Beta to use assocated data is not available for the linked Asana app step. 

I tried addding a step to the workflow before the Asana step to add in the company data to see if this would allow the use of the company data in the following steps. no success.

so just wanted to pass this on as thats the point of Beta right trial and testing on what works and what doesnt. 

thechiefgood
Member | Platinum Partner

Follow -- excited to set labels via workflows

VMazurenko
Member

Yes, It will be so useful!

SMagee
Member

It would also be great to have the option to set the association label(s) when creating the record. At the moment I can only see the option to create the association but you then have to go into the record again to set any association labels. We're trying to use the labels to assign roles/personas to our contacts and being able to force this upon creation of the contact, it's making manageing it impossible. 

bj_ndeseyssel
Member

+1