HubSpot Ideas


Send different greeting to recipient in marketing email based on time of day

Posting on behalf of a customer here! 🙂


It'd be helpful if we could personalize an automated marketing email to have a different greeting depending on what time of day it gets sent.


  • For example if the email is triggered in the morning it would say "Good morning" or if it was triggered in the afternoon it would say "good afternoon" to the recipient.

Something like having a dynamic personalisation token, based on the timing

1 Reply

I just tried to do the same ... but the time condition is missing. We would need a field which shows the time HH:MM:SS (customer time zone) and the optin to say "if current time is equal to the following HH:MM:SS, than do whatever we want."